Patient Convert Podcast: Healthcare Marketing Podcast

When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, driving traffic to your website, and more. [00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy We introduce the topic of today We give a little bit of background about the topic Content creation 101 What type of content should you be creating? What’s the right type for you? How to best market your services The 3 most popular contents today Videos Website content/blogs Podcasts [03:26 – 12:56] Choosing the Right Type of Content Think about the questions your patients ask you on a day-to-day basis We talk about Google Ads and Google Planner Observe what strategies you used are working best Consistency is key [12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks Keep your content authentic and engaging Be relatable and create AHA! Moments Hear Justin and Kelley’s tips on how they create their content and keep it engaging for users Search Engine Optimization tips Justin’s recommended content structures The value of FAQs [26:17 – 33:00] Guest Opportunities Boosting your presence by guesting opportunities on podcasts HARO – Help a Reporter Out Impostor Syndrome is real Tweetable Quotes: “The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott “Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling. [00:01 – 11:04] Opening Segment We introduce the topic of today We give a little bit of background of our journey We have been happily married since 2016 Started the agency while dating Kelley talks about her background Comes from a healthcare family background Got her first job as a physician liaison Create a huge network in Atlanta of hundreds of physicians Justin shares about his background Studied Finance and Investments Worked for an early-stage Investment company in Orlando Met Kelley and dive deeper into marketing [11:05 – 18:09] The Start of Our Agency Business Justin uses his entrepreneurial skill to put the ideas into practice Kelley was passionate about physician outreach while Justin was taking the range of digital landscape We talk about Physicians Liaison University Training platform to support physicians liaisons Physicians Outreach Solution Kelley talks about Intrepy Healthcare Marketing The full-service healthcare marketing solution when it comes to digital solutions Justin talks about Kelleys personal brand which is kelleyknott.com Focused on the thought-leadership and liaison standpoint Healthcare marketing advice We talk about what’s coming out next year in our companies [18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing Justin talks about the Patient-Centric Marketing Program How do we attract, engage and convert patient Helping physicians to connect with patients in better ways Justin talks about the services that we offer especially in the digital marketing side Every service is different based on the sub-specialty of clients We talk about the team members of Intrepy [27:05 – 31:44] Our Contracts with Clients We choose our clients very carefully Develop long term partnerships and affiliations When you partner with us, your property is your property Everything that we develop for you is your property 6 months contract length to prove our word and values Being transparent about our data [31:45 – 39:19] Closing Segment Kelley gives some advice for healthcare marketer and partners who works together Justin shares some realizations about their journey We talk about the big difference since when we started Final words Tweetable Quotes: “Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott “It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing. ” – Justin and Kelley Knott Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency. In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space. [00:01 – 06:39] Opening Segment We introduce the topic of today We give a little bit background of the topic One out of three physicians ask, “What can I do to stand out in my practice/ hospital?” How to pull the patient digitally? Independence of the physicians Direct relationship with the patient We talk about our agency Intrepy Healthcare Marketing Starting it on the base of physicians liaison Physician outreach marketing Physician digital marketing Creating Physician Independence Be aware of the protocols and procedures Ask your healthcare system May take a personal investment Time cost 6 Steps to Build Up Personal Brand for Physicians [06:40 – 11:24] Google yourself Get a feel of your ecosystem and reputation Asking patients for reviews Individual listing platform Great opportunity for visibility as well as mistakes [11:25 – 18:09] Physician Outreach and Marketing Build relationships with your local healthcare community Walk into the door and introduce yourself Cold Call Learn a lot more about your community [18:10 – 22:09] Branding Yourself As an Individual Build your own individual branding style as a specialist Develop a blog for your own personal brand Create a legacy for yourself in the space Get a direct connection with the patients Check the protocols and procedures to your healthcare system [22:10 – 28:20] Develop Thought Leadership as a Physician Technologies made it a lot easier nowadays Patients are more in tune with their healthcare journey and look for the information Creating content consistently Consider what you want out of it Decide what platform and medium suits you What matters with videos Audio and lighting Meet the quantity and quality [28:21 – 30:04] Host Webinars and Facebook Live Reach your potential patients online Reaching other physicians and specialists Build more credibility in the community Personal connect professionals [30:05 – 31:44] Collaborate with Other Professionals Increase each other’s network Build a bigger community through connections Get your name out there to get featured Build referral relationships [31:45 – 34:10] Closing Segment We run through all of the steps Final words Tweetable Quotes: “Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott “Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support. In today’s episode, Ben explains the importance of having an IT provider specializing in medical IT and the role IT solutions play for your marketing and physician referral development. Ben also shares his experiences as a physician liaison and leaves us with actionable advice on how to improve your network and connection with other physician liaisons. [00:01 – 08:39] Opening Segment I introduce the guest, Benjamin Blake Ben gives a bit of background about himself Sales and marketing manager for an IT company for Medical Practices Ben shares his journey into the healthcare industry How he got into healthcare marketing Became a physician liaison Pillars of marketing Online marketing Internal marketing External marketing Referral or shoe leather marketing [08:40 – 20:32] Technology & IT Infrastructures How Ben’s experience as a physician liaison has guided his career in healthcare The technology side in medical practices are often being overlooked Ben talks about the history of Systeem Medical Shortcomings in healthcare’s IT space Systeem Medical’s role in the Healthcare Industry Underutilized parts of the Electronic Medical Records (EMRs) Reporting Patient Portal Telemedicine [20:33 – 27:58] Security Measures Medical Practices should focus on the following: IT Providers – must specialize in medical IT Phishing emails Publishing too much information online HIPAA SRA KnowBe4 [27:59 – 33:41] Improving Patient Experience Healthcare marketing combined with IT solutions Physician referrals [33:42 – 40:51] Closing Segment Ben gives physician liaisons excellent advice on how they can better connect with other liaisons on the field. Don’t be afraid to say hello. Show how you can provide value. Every practice needs a HIPAA SRA done at least annually. Here’s a free offer from Ben for your medical IT assessment! See below on how you can avail. Tweetable Quotes: “As a physician liaison, the tactics and once you get it can be applied to really any specialty in any medical practice and any location at any size.” – Ben Blake “Making actions based on data is crucial but can really lead to long-term success.” – Ben Blake “With LinkedIn and social media and how easy it is to find people. You need to not be afraid to go out there and reach out to them and say hello and then provide value to them.” – Ben Blake Resources Mentioned: Top Practices HIPAA SRA KnowBe4 To get the free medical IT assessment offer from Ben and Systeem Medical, visit their website https://systeem-medical.com/ or you can call Ben on his mobile 469 573 4810. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources. Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode. [00:01 – 12:20] Opening Segment Kim Rodgers talks about her role in Medtronic The biggest issues providers are facing when connecting with patients The role that a practitioner’s website plays How to know if your website is effective The value of Google Analytics Geolocation and Important Conversion Metrics Kim’s recommendations for better Search Engine Optimization Google yourself – do some research Consistency [12:21 – 17:57] Increase Traffic to Your Business Kim talks about Google My Business Your gateway to being found locally through local search The more you can fill-out and complete, the better you’re going to perform [17:58 – 23:38] Reputation is Everything We talk about the importance of REVIEWS to your business Help patients decide if you’re the one they are looking for Good reviews increase patient confidence and attract more consumers Negative reviews help you grow as a business Leverage software and technology [23:39 – 30:25] Let Your Voice Be Heard Kim talks about how providers can effectively get their voice out to the world Social Media presence Create a website that points back to the institution where they practice Make sure that your field of expertise is showcased [30:26 – 38:59] Closing Segment Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution Focus on how you’re being represented online Create the foundation of your “house.” Kim answers: How are you staying engaged during COVID with your team? Tweetable Quotes: “Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers “The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers Resources Mentioned: Google Analytics Google My Business Search Engine Optimization Definition You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients. Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients. Things you will learn in this episode: [00:01 – 07:21] The Importance of Healthcare Marketing We introduce our guest, Matthew Scott Matthew gives a little bit of back story about himself Business Agency Owner United States Army Veteran We talk about why we created this podcast Matthew talks about the importance of the healthcare marketing industry Patient-centric approach Difference between patients and consumers “The Money Pit” that doctors have to avoid [07:22 – 17:52] What Makes Healthcare Marketing Different Difference between a healthcare marketing agency and a traditional marketing agency How do you deal with physicians that are nervous and hesitant about working with another agency? “I give them our belief, our methodology.” Build a patient experience around trust Matthew digs deeper into the “onboarding process.” Doctors must understand that patients are focused on perspective, process, and protocol. What does a great patient experience look like, sound like, and feel like? [17:53 – 25:39] Branding vs. Marketing What is the difference between branding and marketing? And why is it important to have the difference communicated to physicians? Matthew gives a comparison of branding and marketing Giving physicians a voice [25:40 – 40:52] Working with FEED Things for physicians to consider when working with Matthew Awareness Focus on the message to be communicated Become the specialist of their specialty Matthew shares a recent trend in healthcare marketing Clarifying the meaning of agency and what we can bring to the table [40:53 – 49:55] Pathfinder Movement Shout out to all the pathfinders in the healthcare marketing field People want to work with you because they find value in you. Matthew reflects on the future opportunities for this industry Matthew’s final thoughts for the listeners Connect with Matthew online. See below for the links Tweetable Quotes: “What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott “If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott Resources Mentioned: FEED. The Agency You can connect with Matthew on LinkedIn and Facebook. Visit their website to know more about FEED. The Agency Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers. Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing. Things you will learn in this episode: [00:01 – 02:18] Opening Segment We introduce our guest, Ken Chaplin Ken talks about his journey and what led him to Cancer Treatment Center America Over 25 years in marketing-related capacities Worked at The Walt Disney Company for 11 years Started at Burbank and was able to take on a few overseas assignments [02:19 – 14:48] Transition to a Different Side of the Marketing World What makes healthcare marketing different from other industries? Ken talks about how their team works their way through the various departments in their organization while staying engaged with consumers and providers Ken tells us about how they tailor their marketing strategies based on their consumers Shares the core foundation of what CTCA was built on The Mother Standard: Giving the care that you deserve [14:49 – 21:18] Switching Gears in CTCA’s Marketing Ken talks about the measures they are taking to make their services easier to find and readily available online. Focusing on the “paid search world.” Video marketing Direct communication with consumers Building a data structure [21:19 – 29:54] Physician Relations How CTCA is building their physician referral relationships in this COVID-19 situation Working with the local community In a network with the insurance providers Continued communication with patients and physicians How CTCA can be an outlet for communities that need help Patient empowerment Use of the Zoom App and other platforms to stay connected, spread information, and for constant communication [29:55 – 40:31] Telehealth Ken talks about his forecasts on the biggest changes the healthcare industry will face in the upcoming months Adaptation of Telehealth What do you want your legacy to be? For the industry: continuing to reinvent myself and stay an innovative leading influencer in the market To my team: be someone that can help develop my team To the consumers: continue to provide information to reach consumers so that we can help them Connect with Ken and Cancer Treatment Centers of American online! Tweetable Quotes: “What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin Resources Mentioned Cancer Treatment Centers of America Zoom App LinkedIn Biweekly Webcasts via Facebook Live with Dr. Pat Basu Telehealth You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit. Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for. Things you will learn in this episode: [00:01 - 14:15] Advertising Too Soon We introduce our guest, Nick LaIuppa. Nick talks about common digital advertising mistakes. Nick talks about the fear of advertising too soon and how to avoid it. Create patient personas Not properly visualizing and laying out your funnel Not training staff on process No specificity - trying a shotgun blast approach Not building out specific landing pages for each type of ad [14:16 - 19:47] The Lack of Transparency Nick talks about the importance of transparency when it comes to understanding your AdWords marketing. Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data [19:46 - 27:23] Not Properly Tracking Your Program and Reporting What metrics do you need to focus on? We talk about another common mistake; not properly tracking your program and reporting Nick mentions his top 4 metrics to keep track of: conversions conversion rate click-through rate cost How often should you look at them? What do you use to track? [27:24 - 37:26] Leads Dying ON the Vine Nick talks about what it means to let “leads die on the vine.” Not putting them in a nurture sequence The most expensive and cheap advertising Email nurture sequencing. What retargeting means [37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon Nick gives us the key points in choosing the right platform to advertise on. Understanding who your customer is Nick sheds some light on bailing too soon when you’re investing in ads. How much time does it actually take to get results? Tweetable Quotes: “The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa “If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa Resources mentioned in the episode: Conversion Rate Definition Retargeting Definition Menopause Definition Intrepy Healthcare Marketing Physician Liaison University You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/ Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov. Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies by leveraging LinkedIn. Let’s jump into Steven’s interview where we focus on helping the healthcare community learn how to use LinkedIn as an effective tool for marketing. Things you will learn in this episode: [00:01 - 04:28] Opening Segment We introduce the guest, Steven Perchikov to the show Steven talks about his career background and how he got into the entrepreneurial world He has a sales consultancy in a LinkedIn agency called Art Of Sales Academy. See below for the link. He helps b2b businesses generate more opportunities and sales Steven shares some of the outreach strategies to develop an outbound system. [04:29 - 14:42] Positioning Yourself on LinkedIn For Success What about LinkedIn makes it so different when it comes to social media marketing? Steven explains the main differentiator of LinkedIn compared to other platforms is that it is a place where businesses hang out exclusively, and it’s the highest value social networking platform that anyone can leverage. How do you structure a really good hook when selling or using direct outreach and messaging on LinkedIn? Steven shares with us the different personality types and different strategies in building community and increasing engagement with clients. What are some of your advice for people getting started on LinkedIn? Listen to Steven’s valuable advice for people like you who want to optimize their professional business profile on LinkedIn. Start building your list. The fastest track to getting appointments on your calendar [14:43 - 20:58] How LinkedIn and Email Outreach Go Hand in Hand What makes LinkedIn so unique compared to other social media platforms as far as connecting and direct cold outreach? Steven addresses how valuable LinkedIn is when it comes to building customers' trust to get their emails. [20: 29 - 30:33- ] Building a Pipeline and Leveraging the Power of LinkedIn If you're going after 50 to 100 connections a day? Is it worth it? Steven provides a proven test for why connections they send without a message perform better than the ones with. The importance of LinkedIn is social selling Steven shares insight as to how the healthcare world is utilizing LinkedIn more as their marketing strategy especially during this time of COVID. [30:34 - 35:39] LinkedIn Sales Course Steven and Kelly talk about the LinkedIn Sales Course and preview what they are working on that will be coming out. What is your advice for anyone deciding to start their LinkedIn journey? Steven gives the greatest advice to startups like you that you don't want to miss! Tweetable Quotes: “The difference between cold email to someone versus an opt-in, where you're actually nurturing someone to some date to get emails. That's a huge difference” - Steven Perchikov “Breaking patterns of what people are used to. And being relevant are two great ways to improve connection rates” -Steven Perchikov Resources mentioned in the episode: Steven Perchikov Art Of Sales Academy Jeff Wiener founder of LinkedIn Intrepy Healthcare Marketing Physician Liaison University You can connect with Steven on Linkedin, and Facebook or visit his website https://www.artofsalesacademy.com/ Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via: Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/ Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, we are joined by LinkedIn marketing and growth expert Shay Rowbottom. Kelley and Shay unpack the secrets to growing a successful LinkedIn profile, increase visibility, content creation strategies and why it's so important to get personal in business. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, we are joined by the CareDash CEO, Ted Chan. CareDash has become one of the leading provider directories for helping patients connect with local, quality providers. We are discussing the role of reviews on the patient decision making process, what makes up a good provider listing profile, and more marketing advice for doctors. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, Neil Patel joins us to discuss digital healthcare marketing strategies. Tips for boosting conversion rates for ad campaigns during COVID, how practices can leverage telehealth to reach new patients, how to become a thought leader and more. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, How do you manage your physician liaison fieldwork, building referral relationships and collecting the data and insights for your program? Kelley Knott is joined by Kelly Montgomery, a physician liaison, for Providence Hospital part of Ascension Healthcare. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, Kelley and her co-host Justin Knott have a special guest Dr. Josh Luke and they discuss creating affordable healthcare and becoming a thought-leader in the space, and why healthcare is where it is at today. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today’s episode, we are joined by Dr. Tarek Hassanein a board-certified physician in Gastroenterology & Transplant Hepatology. He has developed a program that is exploding and has opened 7 centers and is changing the way patients are treated. How has he stayed innovative? What role are his physician liaisons playing in his growth? And how he is giving back. Enjoy!

In today's episode, Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. We are discussing the future of local search and SEO. Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite SEO tools? HARO and how to leverage. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, we are discussing the unique advantages and best practices of LinkedIn marketing for doctors. From the benefits of LinkedIn marketing for physicians, how to manage your LinkedIn as a healthcare professional, how to network with other physicians on LinkedIn, and ways to grow your profile as a thought leader. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today’s episode, Kelley Knott is going to discuss the importance of investing in yourself as a Physician Liaison to not only grow your career but get paid the big bucks! If you want to grow in a fulfilling career as a Physician Liaison and avoid burnout, this is the episode for YOU! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today’s episode, we are talking all about tracking our marketing campaigns: how to track your medical marketing campaigns, what are the best tools, and how do you get a leg up on your competition? How are we tracking SEO success? What tools are most important. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today’s episode, we are going to be talking all about top local SEO strategies to improve your search rankings. How can you improve Google My Business rankings? What backlinks matter the most? How do you track program progress? Do Google reviews help SEO? Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, Kelley answers the main questions she gets asked about most when it comes to her profession as a physician liaison. What is a physician liaison? What do they do? How can they benefit a practice or hospital and help scale medical practices? Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today special guest Dr. John Cory, Foot & ankle specialist and owner of the Arizona Institute of Motion, joins to discuss physicians and marketing, what you need to be successful in your medical practice in the new digital era and how to connect with your local community to drive visibility. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode we are explaining exactly why you need a blog and give you details on everything you need to know about content marketing for your healthcare business. What value does a blog bring? Does it have to be written content? What are the best on-page SEO structures to get the most out of each blog post? Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today’s episode, we are going to discuss how to get past the gatekeeper as a physician liaison, business development strategies, building strong referral relationships, and increasing those referrals. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today special guest Dr. Jonathan Kaplan, Plastic Surgeon from San Fransisco Bay, joins Kelley to discuss Social Media marketing and growth strategies when it comes to medical practices. From Social Media strategies, to who should handle your Social Media Marketing. Listen on to find the tips from the Social Media Healthcare Marketing Pros! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's healthcare marketing podcast episode, we're joined by a very special guest Dr. Brent Lacey. Kelley and Dr. Lacy talk about a wide range of topics from how physicians get out of medical school, the life of a military surgeon, is physician burnout a real concern? and much more. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today special guest Dr. Jimmy Knott, joins Kelley to discuss all things leadership. What qualities make people want to follow or be influenced by a leader? What can you do to grow and develop your leadership skills, and how can you put those leadership skills to the test in your professional and personal life! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Today special guest Holly Ulanday, Physician Liaison with KSF Orthopedic Center in Houston, Texas joins Kelley to discuss the New Physician Liaison Growth Guide, where they talk about everything a new Physician Liaison would want to know: from marketing advice, tricks of the trade, how to get past the dreaded gatekeeper, and more stories from lessons learned along the way. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, special guest Naddira Savard, Senior Physician Liaison w/ Northwell Health joins Kelley to talk about how she and her team are building referral networks to improve care and reach new patients. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

In today's episode, we discuss the role reviews play on local SEO and why practices and hospitals need to have an active review generation strategy. Reputation management and review growth are critical components of an effective local search strategy. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott