Disrupting the global mindfulness market by drawing on the connection and resonance of culture and place | Karen and Graeme Kerr
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Show Notes
Karen and Graeme, the duo behind Tethered, share how a deep connection to Scotland, paired with firsthand experiences of burnout, inspired them to create a mindfulness app unlike anything else on the market. What began as a personal need quickly evolved into a business built on honesty, experimentation, and a willingness to learn quickly from early setbacks.
In this episode, they open up about the messy but rewarding process of building Tethered, from refining their vision through real user feedback to crafting meditations rooted in Scotland’s landscapes, language, and atmosphere. Their commitment to creating something authentic has led to standout retention rates and a growing community of users seeking calm, grounding, and creativity.
We also explore what it’s like to grow a company together while navigating life as partners, the balance, the challenges, and the shared passion that keeps them moving forward. Their journey offers thoughtful insight into resilience, collaboration, and the importance of doing work that feels true to who you are.
Let’s connect with Karen, Graeme, and Tethered:
Instagram: @tetheredtoscotland
Website: https://www.tetheredapp.com/