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Show Notes
<p>She’s the most famous cat’s in the world. She’s definitely the most expensive. She’s worth a cool $84.5 Billion. She’s none other than Hello Kitty! </p><br><p>In the final episode of our mini series on Japanese Inventions, Dallas is once again joined by Matt Alt, Author of <em>Pure Invention</em>. There’s an entire chapter in his book designated to Hello Kitty called “Cult of Cute” explaining why she became a runaway success story. </p><br><p>Matt describes why in 1975 a girl’s purse with a picture of a cat on it, was flying off the shelves in Japan. How Sanrio capitalised on the idea of “kawaii” meaning “cute” and who drew the original Hello Kitty.</p><br><p>Mixed by Alex Carlon, Produced by Alex Carlon & Freddy Chick. Senior Producer is Charlotte Long.</p><br><p>Discover the past on History Hit with ad-free original podcasts and documentaries released weekly presented by world renowned historians like Dan Snow, James Holland, Mary Beard and more.</p><br><p>Get 50% off your first 3 months with code<a href="http://access.historyhit.com/checkout?code=patented&plan=monthly" rel="noopener noreferrer" target="_blank"> PATENTED</a>. Download the app on your smart TV or in the app store or sign up at <a href="http://historyhit.com/subscribe" rel="noopener noreferrer" target="_blank">historyhit.com/subscribe</a></p><br><p>You can take part in our listener survey <a href="https://www.surveymonkey.co.uk/r/6FFT7MK" rel="noopener noreferrer" target="_blank">here</a>.</p>
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