Episode 36
PPT036 Frozen Chicken Completely Changed Healthy Hen Farms Business - A Profile of John McAuley
Pastured Poultry Talk · Mike Badger
March 15, 201637m 9s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
[gallery columns="4" size="medium" ids="249,253,252,251"] North Carolina producer John McAuley (Healthy Hen Farms) joins the show to talk about his pastured broiler operation, marketing frozen chicken, and some lessons learned in the brooder. John focuses on pasture-raised broilers and turkeys and expects to raise approximately 8,000 birds in 2016. John started his pastured poultry career in the mid 1990's as Polyface's second apprentice. He wanted to share some of his perspective on selling frozen chicken (an episode 30 topic). We also check in on his operation in general. Here's some of what we cover:
- Lessons of building on leased land.
- Why John ended the wholesale egg business. Why he says, pick one thing and do that one thing well.
- John shares his modifications to the Salatin style daily move pen in terms of size, ventilation, and construction.
- Healthy Hen Farms sells 100% of its chicken frozen as a way to compensate with the logistical nightmare of selling fresh, whole birds. Going all frozen has completely changed Healthy Hen Farm's business. He's able to make deliveries all year round while collapsing the production season.
- Currently processing 120-130 birds per hour.
- John talks about his new brooder design and why the QC Supply game bird drinkers is one of the best things about the brooder.