What's the Science of Changing Someone's Mind?
Part-Time Genius · iHeartPodcasts and Kaleidoscope
July 13, 201839m 49s
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Show Notes
As the world becomes more and more polarized, and people become more entrenched in their ideas, Will and Mango explore how we can find consensus, and what the science tells us about shifting public opinion. Plus, we look at how Heinz's disastrous attempt to change Australia's opinion on condiments and why it took such a long time for the pie chart to catch on.
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