Shaping the Digital Backbone of Indian Sports | Ft. Siddharth Raman
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Show Notes
In this episode of Paisa Vaisa, Anupam Gupta hosts Siddharth Raman, CEO of Sportz Interactive. They dive into the world of sports technology – what the company does and how it has evolved since inception. From powering IPL experiences to decoding the balance between brand collaborations and fan engagement, they explore how this bootstrapped company became profitable by investing in people and infrastructure. Hear insights on fantasy cricket, the role of luck vs. skill, and what it takes to reach the break-even point in the sports business. Plus, reflections on iconic partnerships like Coca-Cola and the Olympics, Virat Kohli’s World Cup moment, and book recommendations for sports fans and marketers alike.
🔹 Topics Covered:
✅ Journey and growth of Sportz Interactive
✅ Business behind IPL, fantasy cricket & brand partnerships
✅ Key investments and advice for aspiring sports entrepreneurs
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