Outsource to Profits Podcast

Episode: 138 Most founders underestimate how much their presence, not their words, shapes the way their team and customers follow them. This episode digs into the nonverbal signals, blind spots, and audience awareness that separate leaders who command rooms from those who lose them without ever knowing why. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having scaled three agencies from scrappy startups to global operations, Jamie brings a candid, hard-earned perspective on what it means to grow as a leader while your business grows around you. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Kevin Wayne Johnson is the Founder and CEO of The Johnson Leadership Group LLC, a 16-time literary award-winning author, executive coach, and keynote speaker with a 34-year federal government career behind him. A Marine's son and servant leader at heart, Kevin pours into aspiring and seasoned leaders across government, corporations, nonprofits, and academic institutions with one mission: better leaders make a better world. LinkedIn: https://www.linkedin.com/in/kevinwaynejohnson/ EPISODE SUMMARY: Kevin Wayne Johnson joins Outsource to Profits to break down what leadership presence actually looks like before a single word is spoken. Drawing on his military upbringing and decades in government, Kevin walks through why perception is reality, how blind spots quietly erode credibility, and why knowing your audience is the most underrated leadership skill a founder can develop. He closes with a simple but powerful framework: know better, do better, lead better. WHAT YOU'LL WALK AWAY WITH: Why your nonverbal presence is already telling a story Your blind spots and how to fill the gap before it costs you What "knowing your audience" actually means at every stage of growth How leadership expectations shift as your team scales past 10 and 30 Why generic leadership advice is a warning sign A three-step framework for turning self-awareness into better leadership #LeadershipDevelopment #ExecutiveCoaching #FounderMindset #ServantLeadership #LeadersAreLearners #BusinessGrowth #KnowYourAudience #OutsourceToProfits #JohnsonLeadershipGroup

Episode: 137 Most founders treat hiring as a reactive rather than a strategic approach, and it quietly becomes the ceiling on their growth. This episode breaks down how to build a talent system that attracts the right people, keeps them engaged, and compounds into real enterprise value long before you ever think about an exit. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having built and scaled three agencies, Jamie brings a hard-won perspective on what it actually takes to grow through people, and why talent strategy becomes the founder's most important job long before they expect it to. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Adam Kaplan is a Certified EOS Implementer with EOS Worldwide and a 30-year veteran of working with service businesses. Known for blending strategic clarity with deep emotional intelligence, he helps entrepreneurial leadership teams cut through complexity, build accountability, and create the kind of culture and systems that drive sustainable growth. LinkedIn: https://www.linkedin.com/in/adamkaplan1/ EPISODE SUMMARY: Adam Kaplan joins Outsource to Profits to make the case that talent isn't just an HR problem, it's the foundation of enterprise value. He walks through why founders must get crystal clear on culture and core roles before ever posting a job, how to build a talent acquisition cadence that doesn't rely on the founder, and why quarterly conversations with direct reports are the most underrated retention tool in the EOS playbook. WHAT YOU'LL WALK AWAY WITH: Why culture clarity comes before any hiring decision The difference between strategic HR and compliance HR How to stop being the bottleneck in your own talent pipeline Why your ELT hires matter more than any other role The quarterly conversation that quietly retains your best people When to bring in outside help and what that actually looks like TOP HASHTAGS: #EOS #TalentStrategy #FounderGrowth #EOSImplementer #PeopleOperations #ScalingLeadership #HiringForCulture #OutsourceToProfits #EntrepreneurialOperatingSystem

Episode: 136 Most founders think their team is aligned just because they’re nodding along. This episode breaks down how "The Invisible Executive" (AI) tracks the real-time sentiment and participation levels you miss while you're busy leading the meeting. About the Host: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. By utilizing offshore talent, automated systems, and operational leverage, Jamie helps business leaders achieve growth through strategic delegation. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: David Hickman is an Expert EOS Implementer, CEO of Traction Partners, and author of The Intelligent Business. A 2x founder with a software and sales background, he helps leadership teams strengthen the key components of their business to achieve their vision and gain traction. LinkedIn: https://www.linkedin.com/in/david-hickman-eos-expert/ Episode Summary: David Hickman joins this week’s Outsource to Profits episode to explain how the "AI Buddy" is replacing the traditional yellow notepad. He explains how an AI copilot populates issue lists and prioritizes threads in real time, allowing leadership teams to stay fully engaged rather than taking notes. The conversation explores using sentiment analysis to track participation, body language, and room energy to verify true team alignment. David shares how this "Invisible Executive" mines collective wisdom to help founders craft smarter quarterly Rocks and ensure every voice is heard. What You'll Walk Away With: How to move from manual note-taking to an automated support agent. Using AI to decode team energy, participation levels, and body language. How to use AI to analyze public filings and complex documents in seconds. A method for using collective team wisdom to craft better quarterly priorities. Tools to spot bottlenecks and engagement gaps during leadership sessions #EOS #AIforBusiness #ScalingSystems #IntelligentBusiness #FounderTech #BusinessGrowth #AIOperations #EntrepreneurialOperatingSystem #OutsourceToProfits

Episode: 135 Most founders pride themselves on being able to "do it all," but that’s exactly what keeps their business from growing. In this episode, Rani Dabrai breaks down the "Visionary vs. Integrator" conflict and explains why staying in the trenches is actually a prison of your own making. Learn how to identify when you’ve hit a ceiling and the tactical steps to hand over the "carrot chopping" so you can focus on the final flourish. About the Host: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale faster through offshore talent, systems, and operational leverage. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Rani Dabrai is a Certified EOS Implementer and a serial entrepreneur. She works with small, scaling businesses to help them get out of their own way so they can run better businesses and live better lives. Alongside her EOS work, she advises boards and corporate teams, bringing two decades of experience as an executive coach and expert facilitator. LinkedIn: https://www.linkedin.com/in/ranidabrai Episode Summary: In this episode, Rani Dabrai joins Jamie to discuss the friction between the Visionary and Integrator roles within a scaling business. They explore the "founder’s dilemma" of being naturally great at many tasks while those very tasks become a bottleneck to their enterprise’s future value. Rani also explains the GWC framework (Get it, Want it, Capacity to do it) and how to recognize when a team member’s "Capacity" is declining due to overcommitment. What You'll Walk Away With: How to identify the specific moment your super skill starts to hinder your company's growth The tactical steps to separate your personal identity from the roles your business actually needs A framework for diagnosing whether you or your team members are truly "in the right seat." Strategies for shifting from founder-led operations to a self-sustaining team model How to use an accountability-first mindset to break through the revenue plateaus that stop most agencies #EOS #VisionaryIntegrator #ScalingBusiness #FounderBottleneck #LeadershipAccountability #Entrepreneurship #BusinessSystems #OutsourceToProfits

Episode: 134 Rafael Eljou exposes the real pressure behind entrepreneurship. This episode challenges the money myth, reveals why founders need thick skin, and helps listeners self-diagnose if they are truly built for the entrepreneurial journey. About the Host: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale faster through offshore talent, systems, and operational leverage. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Rafael Eljou is a serial entrepreneur and Professional EOS Implementer with EOS Worldwide. He now helps founders design systems and platforms that guide entrepreneurs from idea stage to scalable business. LinkedIn: linkedin.com/in/rafaeleljou Episode Summary: Rafael Eljou joins Outsource to Profits to discuss the emotional and financial reality of entrepreneurship. He explains why entrepreneurship cannot be taught, why most people are not wired for founder life, and how money is a byproduct of value rather than the goal. Rafael shares personal stories of leaving a stable career, enduring years without income, and building from inner drive rather than external reward. The conversation challenges listeners to look in the mirror and decide if they are truly prepared for the sacrifice, risk, and long-term mindset required to build something meaningful. What You'll Walk Away With: How to self-diagnose if entrepreneurship is right for you Why money cannot be the main motivation The real lifestyle behind founder pressure Why value creation always comes before income A clear mindset test for future founders #EntrepreneurMindset #FounderReality #StartupLife #EOSWorldwide #ValueCreation #BuildSomething

Episode: 133 Adrian Dayton reveals why founders must “shed their skin” to scale. This episode breaks down the mindset shift from entrepreneur to CEO, letting go of control, and building teams that run the business without you. About the Host: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale faster through offshore talent, systems, and operational leverage. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Adrian Dayton is a founder, 2x-exited entrepreneur, EO Utah Membership Chair, and Certified EOS Implementer. He now helps visionary founders scale companies using the same operating systems he used to grow and exit his own businesses. LinkedIn: https://www.linkedin.com/in/adriandayton/ Episode Summary: Justin Boling joins Outsource to Profits to unpack why profitable businesses still struggle with cash flow. He shares practical frameworks for identifying cash flow drivers beyond sales, improving pricing structure, managing labor costs, and cutting unnecessary expenses. The episode focuses on clear, actionable steps founders can take to regain financial control and scale with confidence. What You'll Walk Away With: How founders reinvent themselves to scale The Delegate and Elevate method for letting go Why saying no creates a real strategy The right-hand person factor in growth A simple test to spot founder bottlenecks Top Hashtags: #FounderToCEO #ScaleYourBusiness #DelegationMatters #EOSWorldwide #FounderMindset #StartupScaling #LeadershipDevelopment #BuildTheTeam #FounderBottleneck #HighPerformanceCEO

Episode: 132 In this episode of Outsource to Profits, Charles Wolfe reveals how emotional intelligence directly impacts leadership and performance. He shares simple ways founders can recognize, diagnose, and shift their emotional state to make better decisions and lead with clarity. About the Host: Jamie Shanks is the founder of Get Levrg and the host of Outsource to Profits. He helps founders scale through offshore talent, operational leverage, and positive cash flow systems. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Charles Wolfe is the CEO of Charles J. Wolfe Associates LLC, a coach and expert in emotional intelligence. With decades of experience working with pioneers of emotional intelligence, Charles helps individuals and organizations understand and harness the power of emotions to perform, lead, and live better. LinkedIn: https://www.linkedin.com/in/charleswolfe1/ Episode Summary: Charles Wolfe joins Outsource to Profits to explore how emotional intelligence shapes leadership, performance, and decision-making. He explains why most founders overlook their emotional state and how that leads to ineffective work patterns and misaligned actions. Charles introduces the Emotion Roadmap, a practical framework for recognizing current feelings, identifying ideal emotional states for specific tasks, and creating plans to shift unhelpful emotions. The episode also covers daily emotional check-ins, identifying triggers, changing emotional narratives, and building self-awareness to lead with clarity, confidence, and lasting impact. What You'll Walk Away With: How to notice your emotional state regularly A simple roadmap to shift unhelpful feelings How emotions impact performance and decisions Practical self-diagnosis techniques Tools to lead with emotional clarity Top Hashtags: #EmotionalIntelligence #LeadershipDevelopment #EmotionalClarity #FounderMindset #SelfAwareness #PerformanceCoaching #OutsourceToProfits #CEOLeadership #WorkplacePsychology

Episode: 131 In this episode of Outsource to Profits, Chris Corgnati breaks down why founders unknowingly become the biggest bottleneck in their business. He shares practical delegation frameworks that help leaders free their time, empower teams, and scale without burning out. About the Host: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale through offshore talent, operational leverage, and systems that remove founders from day-to-day execution. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Chris Corgnati is a self-employed EOS Implementer with EOS Worldwide. He works with founders and leadership teams to improve delegation, strengthen operations, and build scalable organizations using the Entrepreneurial Operating System. LinkedIn: linkedin.com/in/corgnati Episode Summary: Chris Corgnati joins Outsource to Profits to explain why most founders become operational bottlenecks as their companies grow. He shares how habit patterns from early-stage entrepreneurship make leaders hold onto tasks they should delegate. The conversation explores the Eisenhower Matrix, time audits, $5 vs $500 tasks, and the visionary–integrator dynamic. Chris provides tactical steps founders can use to diagnose where their time goes, reframe delegation as a growth strategy, and build leadership structures that scale. What You'll Walk Away With: How to spot when you’ve become the bottleneck Simple delegation frameworks that free founder time The $5 vs $500 task mindset How time audits reveal hidden inefficiencies Why visionary–integrator pairing accelerates growth

Episode 130 In this episode of Outsource to Profits, Justin Boling breaks down why cash flow problems aren’t caused by low sales. He shares practical ways founders can fix pricing, labor, and cash flow cycles to unlock cash and scale profitably. About the Host: Jamie Shanks is the founder of Get Levrg and the host of Outsource to Profits. He helps founders scale through offshore talent, operational leverage, and positive cash flow systems. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Justin Boling is a Professional EOS Implementer® with EOS Worldwide, working as a self-employed advisor to founders and leadership teams. He helps businesses gain clarity, improve execution, and strengthen cash flow using the Entrepreneurial Operating System. LinkedIn: https://www.linkedin.com/in/justin-boling-47056411/ Episode Summary: Justin Boling joins Outsource to Profits to unpack why profitable businesses still struggle with cash flow. He shares practical frameworks for identifying cash flow drivers beyond sales, improving pricing structure, managing labor costs, and cutting unnecessary expenses. The episode focuses on clear, actionable steps founders can take to regain financial control and scale with confidence. What You'll Walk Away With: How to fix cash flow without more sales Hidden cash flow opportunities in your business Smarter pricing and labor decisions Simple steps to regain financial control A clearer path to sustainable growth #CashFlowManagement #FounderLeadership #BusinessScaling #EOSWorldwide #EntrepreneurMindset #Profitability #OperationalExcellence #OutsourceToProfits

Episode 129 Evan Marks, founder of M1 Performance Group, reveals how leaders, founders, and executives can harness mental performance techniques to pause, reflect, and respond intentionally. Learn how to create mental space for smarter decisions, manage emotions under pressure, and transform your leadership approach for higher productivity and impact. About the Host: Evan Marks is a mental performance coach and the founder of the M1 Performance Group. With decades of experience in finance and executive coaching, he trains C-suite executives, business owners, and founders to make conscious decisions, manage emotions, and optimize performance. His work bridges neuroscience, habit formation, and leadership strategy to help leaders respond intentionally rather than react impulsively. LinkedIn: https://www.linkedin.com/in/evanmarks-m1 About the Guest: Steve Sapato is a CEO, speaker, and small business coach with over 40 years of experience. He helps founders and entrepreneurs grow their businesses, master public speaking, and connect with audiences to drive real results. LinkedIn: https://www.linkedin.com/in/stevesapato/ Episode Summary: In this episode, Evan Marks shares his journey from Wall Street executive to mental performance coach. He explains why leaders often react emotionally and offers actionable strategies to pause, reflect, and respond consciously. Evan teaches practical tools like self-exploratory questioning, mental space creation, and tactical communication techniques to improve decision-making, increase productivity, and lead with clarity and confidence. Listeners will learn how to manage their internal state, handle high-pressure interactions, and implement habits that enhance leadership performance. What You'll Walk Away With: Pause, reflect, and respond under pressure Prioritize important ideas for smarter decisions Improve emotional control and focus Build habits for productivity and teamwork Lead with clarity, influence, and efficiency #MentalPerformance #LeadershipDevelopment #ExecutiveCoaching #Founders #DecisionMaking #ProductivityTips #CeoLeadership #EmotionalIntelligence #BusinessStrategy #PerformanceCoaching #FounderTips #MindsetMatters #HighPerformanceLeadership #BusinessGrowth #WorkSmarter

Episode 128 Steve Sapato reveals how founders and small business owners can captivate audiences, tell powerful stories, and turn speaking opportunities into real business growth. About the Host: Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Steve Sapato is a CEO, speaker, and small business coach with over 40 years of experience. He helps founders and entrepreneurs grow their businesses, master public speaking, and connect with audiences to drive real results.LinkedIn: https://www.linkedin.com/in/stevesapato/ Episode Summary: In this episode, Steve Sapato shares his journey from emceeing family events to coaching founders and entrepreneurs on public speaking and business growth. He breaks down how to craft engaging stories, connect with any audience, and turn speaking opportunities into revenue. Steve emphasizes practical tactics, including recording yourself, asking the right questions, and mastering your presence to become a more confident, persuasive, and impactful leader. What You'll Walk Away With: Engage your audience instantly Turn talks into revenue. Tell stories that stick. Improve stage presence fast. Master voice and body language. #PublicSpeaking #Storytelling #AudienceEngagement #Leadership #FounderTips #BusinessGrowth #SalesStrategy #PersonalBranding #ElitePerformance #SpeakingSkills #Entrepreneurship #CEOInsights #StagePresence #CommunicationSkills #BusinessCoaching

Episode 127 Joanna Horton McPherson is a leadership coach and Forbes Business Council contributor who helps leaders build legacy, boost team performance, and drive growth through self-awareness and elite practices. About the Host: Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Joanna Horton McPherson is a leadership coach, investor, and mentor who helps women leaders build their legacy and grow their businesses. She works with founders, CEOs, and public figures to boost self-awareness, support team well-being, and drive elite performance across organizations. She is also a member of the Forbes Business Council. LinkedIn: linkedin.com/in/joanna-horton-mcpherson Episode Summary: In this episode of Outsource to Profits, Joanna Horton McPherson talks about what it means to be an elite leader. She explains that leadership comes from how you act and show up every day. Joanna highlights the importance of caring for your team, focusing on their well-being, and practicing self-awareness. She shares practical tips for founders and leaders to improve themselves, connect with their teams, and make tough decisions with compassion. This episode shows how people-first leadership can create stronger teams and better business results. What You'll Walk Away With: Lead by example, influence the team. Prioritize wellness, drive business profit. Upskill yourself to model excellence. Connect with empathy, make decisions. Leverage relationships to increase valuation. #EliteLeadership #WomenInLeadership #FounderMindset #LeadershipDevelopment #CEOAdvice #TeamPerformance #PeopleFirstLeadership #CompanyCulture #LeadershipGrowth #ExecutiveCoaching #HighPerformanceTeams #PsychologicalWellness #BusinessStrategy #LeadershipTips #ProfitThroughPeople

Episode 126 Michael D’Aleo, Founder of SalesOrg Solutions LLC, shares practical strategies to help small and mid-sized companies improve sales performance, shorten sales cycles, and close deals more efficiently through coaching, training, and proven sales frameworks. About the Host: Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Michael D’Aleo is the Founder and Principal of SalesOrg Solutions LLC. Based in Boston, he is a seasoned sales consultant, trainer, and coach who helps small and mid-sized companies improve sales performance through tailored workshops and ongoing coaching. Michael specializes in guiding frontline sales reps and managers, equipping them with strategies, frameworks, and tools to increase efficiency, shorten sales cycles, and close deals more consistently. He is a certified partner of Agile in Sales Training, a leading international sales training and coaching firm. LinkedIn: https://www.linkedin.com/in/michael-d-aleo-1599272/ Episode Summary: In this episode of Outsource to Profits, Jamie Shanks sits down with Michael D’Aleo, founder of SalesOrg Solutions LLC, to discuss how founders and sales leaders can slow down to speed up in their sales processes. Michael shares insights on why impatience, over-rotating strategies, and a lack of structured frameworks often derail early-stage and founder-led sales teams. They explore practical approaches for building formal sales processes, engaging prospects through curiosity and education, and implementing frameworks that prevent constant tactical changes. Michael also shares actionable methods for staying focused on ideal customers, prioritizing efforts, and driving consistent sales growth without confusing the team or the market. What You'll Walk Away With: Avoid over-rotating: slow down to speed up. Hire experienced personnel to guide early sales. Educate prospects instead of pushing solutions. Use Level Ten meetings for structured idea management. Focus on ideal customers for maximum impact. #FounderMindset #SalesStrategy #EnterpriseSales #SMBGrowth #SalesCoaching #SalesLeadership #SalesProcess #BusinessGrowth #FounderTips #SalesTraining #LeadConversion #SalesPerformance #ScalingBusiness #SalesFramework #EfficientSales

Episode 125 Most leaders inherit a culture they did not design. Buddy Thornton explains how to understand the people, uncover real pain points, and guide a team toward better habits. This episode shows how to reshape culture intentionally rather than by force. About the Host: Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Buddy Thornton is the founder of Fighters For Hope and a behavioral specialist focused on conflict resolution, culture development, and pro-social leadership. Through Path to Knowing Academy and VCT Mediations, he helps organizations understand their people, address hidden pain points, and create healthier environments where teams can grow with clarity. Buddy’s work blends deep human insight with practical frameworks to build a stronger culture and improve decision-making. LinkedIn: https://www.linkedin.com/in/buddycthornton/ Episode Summary: In this episode, Jamie and Dr. Buddy Thornton discuss how culture is created within a company and who truly shapes it. They explore what happens when a CEO steps into an existing organization, why leaders should understand the culture before trying to change it, and how much influence a new leader actually has. Buddy shares his own experience stepping into a logistics company and explains why listening, identifying pain points, and removing friction matter more than forcing new rules. They also challenge the idea that culture must come from the bottom up and show how leaders can redesign it through clear expectations, honest conversations, and real buy-in. This episode gives founders and operators a practical look at how to build a healthier culture, whether they are starting from scratch or joining an existing team. What You'll Walk Away With: Clarity on how culture actually forms Tools to shift culture intentionally Ways to earn real team buy-in How to remove hidden pain points A framework for co-creating a strong culture #Leadership #CultureBuilding #FounderMindset #OrganizationalHealth #HumanCapital #TeamDynamics #CultureChange #CEOLeadership #ScalingCompanies #BusinessGrowth #BehavioralLeadership #ConflictResolution #WorkplaceCulture #ChangeManagement #ProSocialLeadership

Episode 124 Most founders don’t get stuck because of strategy. They get stuck because of their mindset. Phil Masiello breaks down why comfort zones, fear, and unclear positioning stop brands from growing. He shares real founder stories, painful lessons, and the mindset shifts needed to scale past your limits. About the Host: Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Phil Masiello is the founder and CEO of CrunchGrowth and a three-time bestselling author. He helps consumer brands scale through sharper positioning, stronger strategy, and the mindset shifts founders need to break out of their comfort zone. With decades of experience in e-commerce, retail, and brand building, Phil supports entrepreneurs by identifying growth blockers, clarifying their point of difference, and teaching them how to build teams that can scale with stability. LinkedIn: https://www.linkedin.com/in/phil-masiello/ Episode Summary: In this episode, Jamie and Phil dig into the real reason founders get stuck: mindset. Phil explains why comfort zones, fear, and unclear direction stop brands from growing even when the product is strong. He breaks down how founders misdiagnose their problems, blame agencies, or cling to old habits rather than question their own beliefs. They dive into what a healthy point of difference looks like, why some entrepreneurs resist change, and how effective coaching exposes both gaps and opportunities. Phil shares stories of founders who held their businesses back, those who broke through, and the mindset shift required actually to scale rather than stay safe. It’s a clear look at why growth starts with honesty, awareness, and a willingness to let go of the behaviors that keep your business small. What You'll Walk Away With: Clear signs of mindset blocks • How comfort zones slow growth • Tools to self-diagnose weaknesses • Why founders resist real change • How to think bigger consistently #FounderMindset #EntrepreneurGrowth #LeadershipDevelopment #ScalingBrands #BusinessCoaching #GrowthStrategy #MindsetShift #FounderPsychology #ConsumerBrands #AgencyLife #TeamBuilding #PersonalGrowth #BusinessClarity #SelfAwareness #ScalingStrategy