Pharma Marketing is mid with "Black Wellness Marketer" Erica Hawthorne
Out of Patients with Matthew Zachary · Matthew Zachary
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Show Notes
Erica Hawthorne identifies as a "People-Focused Marketer," has won several industry awards in digital media strategy as a badass "Black Wellness Marketer." I recently heard her speak at a Pharma conference, and she blew the doors of the place, stunning the audience with her no-BS perspective and forthright honesty. She basically tore a hole in space/time, and I had to get her on the program. She joins me in-studio to share her remarkable story, her take on how to "fix" the parts we can, why Pharma Marketing is horrible, and what the "Ultimate Rubix cube" of patient-centricity could be. Even better, Erica is an archetype GenXer, so we throw down the gauntlet on nostalgia, the nineties (which sucked), the eighties (which were awesome), and all the shenanigans you would expect from this show.
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