7-13-23 SEC Insider Hit 2: The Power of Sports Marketing
In the SEC Insider Hit, Bo talks about the giant that is sports marketing.
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Show Notes
In the SEC Insider Hit, Bo talks about the giant that is sports marketing. Recently, the Yankees reported that it costs $25 million a year to advertise on the team's jersey. Bo ties this in with his Talladega experience and how much everyone profits off of marketing. Bo brings up the current situation with professional tennis and gives his ideas on how marketing could save it. Bo points to Formula 1 racing and how it has marketed well globally. Bo also gives his thoughts on why Saudi Arabia could buy tennis. Bo closes the hour talking more about the MSU baseball transfer portal.
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