Our B2B SaaS Journey

In this episode, Mitchell and Gavin finally meet up in person after four years of online collaboration, and their strategy session delivers a massive product breakthrough for SixSides. They share how a simple conversation unlocked a critical insight about user onboarding and future product direction. Plus, Gavin shares his experience at the CEO Sleepout, Mitchell locks in a wedding venue, and they reflect on long-term SaaS planning.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Meeting in person for the first time after four years of remote workA major product breakthrough: shifting from event attendees to full usersHow in-person deep work unlocked product clarityGolf, beers and surprisingly deep strategy conversationsGavin’s experience at the CEO SleepoutThe importance of community tracking and security in eventsMitchell’s wedding venue hunt and planning adviceWhy Expo was chosen for the SixSides mobile appA simple non-technical explanation of mobile app tech stacksTesting the podcast’s SEO-driven titles and early resultsSetting medium and long-term SaaS planning goalsGavin's upcoming DealBuddy integration with SixSidesChapters:(00:00) - Intro (00:38) - First in-person meeting after four years (02:10) - Hanging out, strategy sessions and golf (04:38) - The big product insight: users vs ticket codes (06:51) - Why full user accounts change everything for SixSides (12:28) - CEO Sleepout reflections (15:29) - Gavin’s Fiji trip (and food poisoning) (19:33) - Mitchell locks in a wedding venue (24:10) - Planning SixSides for family and future time off (29:11) - Technical deep dive: why we’re using Expo (34:40) - A non-technical explanation of mobile app tech stacks (42:29) - Reviewing SEO titles experiment (46:01) - What we’re working on this week (49:19) - Highlights from the last six months (53:31) - Wrapping up and call for reviews Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMatt Langtree and Entry Place: entry.placeMitchell’s Laracon AU talk: Mobile apps don't suck anymoreConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell flies solo without Gavin (who’s soaking up the sun in Fiji) and sits down with Laracon AU organiser and SixSides’ very first customer, Michael Dyrynda. They dive deep into what it takes to run a developer conference, how Laracon AU has evolved over the years, and how SixSides went from talk idea to full-blown product.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:The early days of Laracon AU and how it got startedWhy Brisbane has become the new long-term home for the conferenceHow Laracon AU balances growth, inclusivity and vibeMichael’s approach to managing sponsors, booths and the foyer experienceThe story behind SixSides and its in-conference photo gameHow Mitch’s talk turned into a SaaS companyDealing with fire alarms, bowling nights, and late-night scooter ridesLessons from using Bento and running segmented email campaignsMichael’s evolving role from developer to full-time event operatorWhat’s coming next for both Laracon AU and SixSidesChapters:(00:00) - Intro and where's Gavin? (00:46) - Meet Michael Dyrynda – organiser of Laracon AU (01:31) - Ticketing strategy and pricing experiments (06:22) - Using Bento and smarter email marketing (10:55) - Evolving the attendee experience post-COVID (13:49) - Turning sponsors into active participants (22:48) - Gavin’s sales advice and chasing better sponsors (28:28) - How Laracon AU helped launch SixSides (43:01) - Building the photo game and live Q&A features (55:25) - What’s next for SixSides and final reflections Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coLaracon AU: laracon.auCaleb Porzio's Notes On Work: notesonwork.transistor.fmConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeMichael on X: michaeldyryndaMichael on Bluesky: dyrynda.auMichael on LinkedIn: michaeldyryndaSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell and Gavin catch up before Gavin jets off to Fiji for a family holiday, and reflect on how juggling multiple businesses is helping them bootstrap SixSides. From battling sunburn at the beach to shipping major infrastructure changes, it's a wild and very real look into the life of early-stage SaaS founders.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Gavin's upcoming Fiji trip and the challenges of parenting while bootstrappingA shoutout to Entry Place and the Laravel dev communityThe pressure and joy of getting great customer feedbackBig news: SixSides lands its first international event in DenmarkWhat we’ve learned from juggling multiple businessesHow we’re planning to share resources across startupsBuilding infrastructure that can scale globally (on a budget)Mitchell’s excitement about real-time syncing and Cloudflare’s roleWhy we’re not selling yet—and what our early customers are teaching usGavin’s new AI sales tool, DealBuddi, and managing multiple product launchesWhy moving fast isn’t always the best movePlanning weddings, CEO Sleepout updates, and the heat in WoolgoolgaChapters:(00:00) - Intro (00:32) - Gavin’s holiday plans and Mitchell’s Wii baseball look (01:43) - Parenting, beach time, and sunscreen stories (03:11) - Shoutout to Matt and EntryPlace (04:07) - How the rap video went down at Start Club Brisbane (07:03) - SixSides goes international: Denmark event confirmed (10:51) - Building infrastructure that scales globally (13:30) - Feedback from Holly and iterating the theme designer (15:57) - Bootstrapping while running other businesses (18:21) - DealBuddy and startup resource sharing (21:58) - Outsourcing and tech stack consolidation (29:07) - CEO Sleepout and fundraising chat (34:43) - Update on the new SixSides app infrastructure (39:02) - Fiji, weddings, and aluminium smelters (41:25) - Wrapping up and what’s next Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auMatt Langtree and Entry Place: entry.placeDealBuddi waitlist: dealbuddi.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell takes us deep into the development of SixSides’ new real-time theme designer—built with Next.js, Cloudflare, and a dash of Cursor magic. Meanwhile, Gavin begins his “CTO in training” journey by installing GitHub for the first time (with only mild resistance). We also get into the behind-the-scenes planning for Mitchell’s wedding (yes, it’s a side project), a live wrap video for Start Club Brisbane, and the exciting future of SixSides scaling globally through durable objects.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:How Mitchell used AI to build a collaborative theme designerSwitching from Laravel to Next.js for the marketing siteWhy Cloudflare Durable Objects are a game-changer for global scalabilityLessons from launching a blog and improving content workflowsGavin’s first encounter with GitHub (and VS Code!)The story behind Mitchell’s upcoming wedding venueWhy Start Club Brisbane is eager to use SixSidesOur new merch idea for our partnersPlanning for freemium and infrastructure scalingGavin’s busy week juggling client work, DealBuddi, and SixSidesChapters:(00:00) - Intro (01:00) - Four months in: reflecting on the journey (02:15) - Dishwashers of the world, we salute you (03:00) - Mitchell’s wedding planning (and why Gavin’s uninvited) (05:30) - Building the theme designer with AI (10:00) - Real-time collaboration and sharing in the browser (12:49) - Gavin loses his design (and wants an undo button) (13:30) - A blog is born + CEO sleepout post (15:00) - Gavin’s dev setup begins (slowly) (17:00) - Tuple, tabs, and taking control (18:45) - SEO titles and future-proofing content (22:00) - Gavin’s week: juggling DealBuddy, clients, and chaos (26:25) - Start Club Brisbane and our first SixSides wrap (29:30) - Shirts for the real MVPs: our partners (32:00) - Why durable objects matter for scaling (36:00) - Real-time updates and saving $$$ (42:00) - Freemium, cost control, and infrastructure (44:30) - How Mitchell’s learning all this stuff (48:00) - Back to the mobile app (49:40) - Gavin gets a GitHub (50:01) - Wrap-up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on GitHub: gavtye76SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell and Gavin go full meta – reflecting on why they’re podcasting, who they’re doing it for, and how this little weekly ritual might become a key pillar in the SixSides journey. Along the way, there’s SixSides merch, a powerful personal story about homelessness, and a marketing website rebuild that may or may not have caused Gavin’s eyes to glaze over.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Launching SixSides merch (and dreams of embroidery)Why this podcast is more than just content – it’s a recordGavin’s personal story of homelessness and the CEO SleepoutOur approach to SEO and technical updates to the marketing siteA discussion on audience – real, imagined, and future-facingThe idea behind the upcoming newsletter “Watch Our Six”Apollo setup dramas (and Gavin’s rookie save button mistake)How we’re prepping for sales growth and community buildingApplying for $100k in grant funding and what we’ve learnedChapters:(00:00) - Intro (00:41) - Mitchell gets dubbed “Head Visionary” (01:15) - Gavin debuts SixSides merch (02:45) - Why this podcast exists (and who it’s for) (06:40) - Podcast as time capsule: unexpected insights (08:44) - Gavin’s resistance pattern and dirt bikes (11:01) - Shout out to caffeinated dev + SEO saga (13:27) - Building the podcast GPT & speeding up publishing (14:42) - Who’s this podcast actually for? (16:37) - For the audience of tomorrow (17:38) - Event updates: one defer, one maybe (21:20) - Gavin’s Apollo config fail (solved!) (23:54) - Launching the “Watch Our Six” newsletter (26:45) - Gavin’s CEO Sleepout and homelessness story (31:15) - SixSides donation & fundraising update (32:49) - Queensland grants & funding strategy (38:07) - Technical deep dive: marketing website rebuild (50:54) - Gavin’s ideas for newsletter + lead capture (53:47) - Pillar content, AI, and a content flywheel (56:03) - Wrapping up and what's next Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auCaffeinated Dev on Bluesky: caffeinated.systemsConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell and Gavin reflect on 12 weeks of podcasting, the power of Low Rider to set the mood, and why Gavin’s red jumper might be cursed. They dive into lessons from listener feedback, debates around SEO-style episode titles, and a light-hearted competition over who’s got the better LinkedIn banner.6 weeks of SEO-based titles will start next week!Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:The “Low Rider” ritual that gets us hyped for meetingsWhy podcast titles matter (or don’t) and the SEO vs. vibes debateGavin’s red jumper saga (RIP old one)Listener shout-outs (especially if you’re walking the dog)The Apollo lead gen mystery and debugging outreach toolsMitch’s first Terraform experience — and why he scrapped itValidation from their second client and the SixSides app directionLimited edition merch ideas and building a brand with heartA friendly LinkedIn banner competition (spoiler: Mitch won)The case for guesting on other podcasts (and when to do it)Reflecting on 12 weeks of building SixSidesChapters:(00:00) - Intro (00:42) - The Lowrider story (02:50) - Dog-walking shoutouts & podcast feedback (06:52) - SEO titles vs. playful names (10:43) - Twelve-week milestone reflection (13:05) - App store prep & infrastructure experiments (16:31) - Terraform trials & tribulations (17:47) - Client validation on the SixSides app (19:19) - Lead generation update and Apollo bugs (22:55) - LinkedIn vs. LinkedIn: The banner design face-off (25:21) - Merch talk and hoodie wars (28:33) - T-shirt drops, brand building, and charity ideas (36:38) - Reflections on the journey so far (44:04) - Should Gavin go on other podcasts? (48:43) - What's next this week Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coPodcast Marketing Trends Explained: podcastmarketingacademy.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitch and Gavin celebrate the launch of the new SixSides marketing site, reflect on their growing list of reviews, and dive into the weird world of AI agents. They also discuss their latest challenges with domain negotiations, cold outreach woes, and how they’re staying lean with software and services.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Our first live listener joining the streamA bunch of new podcast reviews (thanks Mel, Roman, Justin & more!)Launching the updated SixSides marketing websiteWhy we said “no thanks” to the .comGavin’s early results with Apollo and cold email outreachThe potential of AI agents in content creationHow we’re keeping our SaaS stack lean and low-costConversations with our WA client and feedback on the unified app experienceEarly sponsorship shoutout to Laracon AU 2025Mitch getting back into mobile app developmentBehind-the-scenes fun with SixSides merch and toddler cameosChapters:(00:00) - Intro (00:42) - First live listener shoutout (01:29) - Podcast reviews and feedback (04:17) - [email protected] gets its first email! (04:28) - Week in review (06:47) - Building the new SixSides marketing site (07:02) - Gavin’s cold outreach and Apollo issues (09:11) - A mysterious opportunity arises (10:14) - Client feedback on unified app (10:45) - Laracon AU sponsorship & details (13:59) - Domain drama: the $25K dot com (17:48) - What software we’re using to run SixSides (21:20) - Hosting costs and cost-cutting (23:55) - Tools Gavin’s using in Sales Market Fit (26:40) - Merch, legacy shirts, and future plans (29:07) - Gavin discovers another Gavin Tye (30:28) - Gavin dives into AI agents and SalesBuddy (33:25) - AI content strategies and marketing bottlenecks (36:10) - Michael suggests videotap.com (38:08) - New theme music for the pod (39:23) - Mitch returns to mobile app development (40:56) - Client ideas and creative engagement strategies (41:55) - What’s coming up next week (42:39) - Wrap up and where to find us Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coLaracon AU: laracon.auNorth Meets South Web Podcast: northmeetssouth.audioVideo Tap: videotap.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell and Gavin hit the 10-week milestone and dive into what’s working, what’s changing, and what’s coming up for SixSides. From reading their first podcast reviews to debating LinkedIn banner designs, it's a candid look into the real work behind building a B2B SaaS. They chat about Gavin’s cold outreach efforts using Apollo, the challenges of multi-brand personal profiles, and how Mitchell speed-built a new marketing site using Relume and Cursor. There’s also some classic banter about working styles, parenting schedules, and how early is too early to start your workday.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Celebrating 10 episodes and reading listener reviewsCold outreach using Apollo and planning Gavin’s lead gen strategyWhat even is Apollo, and is it a bit shady?The pros and cons of cold email vs LinkedIn messagingUsing Relume + Cursor to build a marketing site in 20 minutesThe ongoing challenge of balancing multiple businesses on LinkedInThe future SixSides app and positive feedback from Laracon AU’s organiserHow remote founders can improve async communicationGavin’s 4am starts and how kids shape your calendarThe hunt for our .com domain and negotiating with GoDaddyUpcoming meetup plans and how to make them productiveChapters:(00:00) - Intro (02:00) - Reading our first podcast reviews (05:42) - Starting our lead gen campaigns (07:54) - What is Apollo and how does it work? (09:32) - Is cold email still effective? (12:55) - Our LinkedIn banner showdown (14:06) - Live design feedback and font fights (18:25) - Personal branding across multiple businesses (23:39) - Building a marketing site fast with AI (28:33) - How Mitchell used Cursor to speed things up (32:30) - Feedback from Laracon AU organiser (35:40) - Planning our app + dashboard rollout (38:37) - Prepping for our in-person meetup (40:31) - Making async communication better (45:46) - Juggling multiple businesses + client work (52:48) - The .com domain update (55:30) - Twitter, Bluesky, and community questions (57:24) - Wrap-up and where to find us Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coRelume: relume.ioPoll with both LinkedIn banners: linkedin.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell and Gavin talk about the chaos of trying to launch a YouTube live episode, the ongoing saga of securing their SixSides.com domain, and how Cursor is radically speeding up their app development. Mitchell shares insights on when AI tools shine and when they get in the way, while Gavin opens up about new lead gen plans and early sales lessons. Plus, a hilarious story about dancing in a puppet suit at a music festival.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why our YouTube live idea fell apartUpdates (and frustrations) around getting our domain nameThe power and pitfalls of using Cursor for codingHow we're preparing SixSides for real customersGavin’s early lead gen efforts and refining our ideal customerThe importance of finding the right target marketHow co-founder dynamics affect creativity and momentumReflecting on early wins, setbacks, and lessons learnedFuture ideas around AI-powered event insightsBuilding SixSides while still running our main businessesChapters:(00:00) - Intro (00:32) - Nine weeks of documenting the journey (01:45) - Why the YouTube live stream didn’t happen (03:28) - Gavin’s puppet suit disaster story (04:48) - Asking for reviews and feedback (05:26) - Domain saga update (08:12) - Drama, suspense, and the reality of startup life (08:54) - Cursor and speeding up development (14:43) - How Cursor really helps (and where it struggles) (20:42) - Using AI even when you're tired (23:21) - Dreaming about future AI integrations (25:04) - Finding our ideal customer (27:53) - Website updates and next marketing moves (32:28) - Building a lead gen strategy (36:10) - Lessons from early sales conversations (38:40) - Reflecting on our real progress (41:16) - How working together shapes the product (47:35) - Conflict resolution: the podcast numbering story (48:27) - Wrap-up and where to find us Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coRelume: relume.ioConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye

In this episode, we dive head-first into the rebuild of the SixSides mobile app – and the reason why we’re shifting from one-off event apps to a centralised, community-focused experience. Mitch finally caves and uses AI to help with coding (thanks to a little nudge from Heroly), and Gavin shares a big sales milestone: our first paid client.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why we're moving from one-off event apps to a centralised SixSides platformMitch’s first real use of AI to write code (and how Cursor helped)How we’re thinking about user onboarding and long-term engagementGavin’s custom GPT to generate marketing copy for clientsThe strategic reason we're deliberately holding back salesHow we’re shaping our target market and refining our missionWhy trust, consistency, and timing matter more than everThe excitement (and nerves) of our $5,000 .com domain purchaseEarly wins, upcoming goals, and our plan to scale to 10+ eventsPlanning our first live podcast episode and a future in-person meetupChapters:(00:00) - Intro (01:02) - Mitch tries AI and builds a new app (04:35) - Why we’re rebuilding from the ground up (07:42) - Shifting from single-event to community-driven (10:10) - The SixSides app vision takes shape (13:36) - Making design decisions (and why Figma isn’t it) (16:19) - We got paid! First client win (17:06) - Mel’s unexpected podcast cameo (18:31) - Gavin builds a custom GPT for clients (21:13) - Using AI to support, not replace humans (22:42) - Identifying our ideal customer (25:49) - Why we're holding back on outreach (28:11) - The trust vs. speed balancing act (31:14) - Planning for scale without burnout (34:07) - When will we be ready to flood the market? (38:27) - Gavin’s LinkedIn plans and lead gen strategy (41:32) - How one event can turn into two (43:42) - Looking ahead: goals, challenges, and live episodes Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye

In this episode, Gavin gets emotional over SixSides’ first two verbal client yeses (yep, there were actual tears), while Mitch celebrates a major milestone - securing the sixsides.com domain. We dive into the momentum that's building, the technical and emotional rollercoaster of early traction, and the fast-tracked setup of all the boring-but-important SaaS admin stuff like Stripe, Xero, and legal terms.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Our first two verbal client wins (and the unexpected emotions)Why we bought sixsides.com (and how much we paid)The case for consolidating into one mobile appStripe onboarding inspirationTrading time to fast-track accounting setupWhy timing is everything with conference salesSetting up HubSpot, Xero, and Stripe to scaleMitch's struggles with balancing priorities (and how he's working through it)Gavin's five-eight method and upcoming positioning workConference heartbreak and how to handle itChapters:(00:00) - Sandpaper saga (01:13) - Intro (03:12) - What is SixSides? (04:23) - Our first verbal client wins (06:42) - Getting emotional over early traction (07:26) - Admin scramble: bank accounts, Stripe, and invoicing (08:24) - Legal, terms and CPA help (10:02) - Stripe onboarding inspiration (12:17) - Lost conference deal and moving on (14:15) - Building a GPT for event messaging (16:24) - We bought sixsides.com! (19:29) - Why domain names matter for mobile apps (26:21) - Focus for the week ahead (28:46) - Tracking deals in HubSpot and Fireflies (30:27) - Setting up payments with HubSpot and Stripe (31:07) - Prioritising SixSides while juggling other work (36:01) - Game ideas and networking incentives (36:46) - Moving to a single shared app (37:46) - Wrapping up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye

In this episode, Mitchell and Gavin dive deep into the messy but rewarding middle of building SixSides - from early product feedback and design challenges to how they’re preparing for big sales meetings next week.Subscribe to our newsletter: https://sixsides.substack.com/Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why the app felt “one-dimensional” – and how we're fixing itWhat makes a great product meetingThe role of AI in speeding up design and ideationUsing themes and branding to create emotional buy-in from clientsBuilding holy shit moments into the sales processRisks of having a single point of contact in salesHow to track ROI from events beyond the event itselfEarly onboarding challenges (and opportunities for SOPs)Zapier integrations and future automationBeing small vs. acting big: where transparency winsThe case for putting themselves on the SixSides websiteTheir first YouTube upload flop (and what we're doing about it)Chapters:(00:00) - Intro (00:35) - Gavin gets under the hood (01:16) - Product design feedback session (04:07) - Making the app less boring (06:14) - AI vs hiring a designer (08:26) - Planning a design chat with Rolly and Graham (10:49) - Gavin’s perspective shift as a founder (13:20) - Custom branding for clients (17:39) - Creating emotional buy-in in sales (21:01) - Demo tools and the wow factor (23:31) - Redundancy in the sales process (27:10) - Sales horror stories and lessons learned (30:04) - Mitch’s solo call with Zoe (33:35) - Meeting bookings update (34:24) - From sales to onboarding (36:18) - Why onboarding has been hard historically (38:09) - Event setup: seeded data vs real data (42:23) - Zapier integrations and automation dreams (44:37) - Getting to break-even and beyond (46:12) - Building value post-event (49:41) - Transparency vs. perception (52:42) - Should we be promoting the podcast? (56:33) - Acting big vs being honest (58:49) - Personalising the SixSides website (59:49) - Wrapping up + next week’s big meetings Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye

In this episode, Mitchell and Gavin are finally feeling the momentum. They’ve launched their first new feature in months - meeting bookings - and walk through the design and development process behind it. Gavin reflects on the mission-led sales conversations that are actually fun for a change, while Mitchell gets real nerdy about Laravel, APIs, and how design doesn’t always need to start in Figma.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Launching our first feature in months: meeting bookingsGavin’s best-ever sales call and why the mission is resonatingWhy starting with “why” is still a winning move in salesBuilding a product that can scale without needing to rewrite laterWhat Laravel is and why Mitchell swears by itHow we keep design lean and fast (without wireframes)APIs, backend vs frontend, and how the parts fit togetherFounders learning from each other’s work to stay alignedThe value of reporting and ROI in the events spaceGetting honest in startup partnershipsJuggling multiple businesses and staying motivatedPlanning for the next feature: in-app chatSetting up the company, bank accounts, and getting legitGavin’s commitment to (finally) learn how to spell LaravelChapters:(00:00) - Intro (00:42) - YouTube and episode buffer (01:17) - Week in review (02:24) - Best sales call yet (04:56) - Being mission-driven (05:52) - Turning $1 into $5 (06:14) - Mitch gets nerdy (08:24) - Laravel 101 (10:54) - Will Laravel scale with us? (15:58) - Making meeting bookings a reality (18:23) - Connecting attendees better (20:14) - Notifications and next steps (24:44) - What’s an API? (27:38) - Designing without Figma (30:09) - Where to find UI inspiration (32:46) - The trade-off between speed and polish (36:24) - Planning for chat (37:26) - Juggling priorities across businesses (38:10) - We’re officially a company! (41:26) - Sales should be fun (43:37) - Getting our story right (46:26) - Communication, boomers, and being honest (48:48) - Planning next week (50:14) - Coming up: chat and more meetings (52:03) - Gavin’s sales next steps (53:02) - Founders retreat and wrapping up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coBuilt with Laravel: builtwithlaravel.comDribbble: dribbble.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye

In this episode, we sit down with Heroly Chour, founder of Busable – a SaaS company helping regional bus operators digitise and modernise. From quitting his government job to becoming a full-time dad and accidental founder, Roly shares the deeply personal story behind Bussable’s beginnings.We dive into everything from AI-assisted development and customer advocacy to the harsh realities of product-led growth that doesn’t quite lead to sales. Roly gets real about his mistakes, lessons from his refugee upbringing, and why his approach to business is all about magic moments and building real relationships.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:How Busable started from a side project while on parental leaveWhy Roly believes sabbaticals are key to creative energyThe lessons of product-led growth (and when it fails)Sales Market Fit and working with Gavin to unlock momentumUsing AI to build faster and smarter with a small teamThe value of customer advocacy and emotional buy-inHow to identify strategic customers and turn them into alliesBalancing rapid development with disciplined focusBootstrapping with a mission rooted in lived experienceWhy great co-founders change everythingChapters:(00:00) - Intro (00:40) - Meet Heroly (Roly) Chour from Busable (03:18) - Roly’s background, love of tinkering, and refugee family values (06:15) - The accidental founding of Busable (08:54) - Sabbaticals, snowboarding, and how a side project became a SaaS (11:44) - What Roly wishes he knew in year one (16:10) - The power of co-founder chemistry (22:39) - Why customer advocacy is Busable’s secret weapon (26:04) - How fast feedback loops and AI turbocharge their dev cycle (28:48) - Staying disciplined when ideas are endless (34:17) - Busable’s bigger vision as a transport platform (37:41) - How Roly chooses strategic customers (42:28) - The power of face-to-face and trust (47:01) - Creating "magic moments" with customers (50:13) - Can you scale to millions with a 10-person team? (54:23) - This week’s wins at Busable (57:05) - Busable’s reinvestment mindset (59:12) - Final reflections on values, legacy, and community (01:02:20) - Wrap-up and plans for a founder support group Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coBusable: busable.appConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeHeroly on LinkedIn: herolychour

In this episode, we dive into the challenge of building SixSides while balancing our other businesses. We also break down why we're creating a customer advisory council and how it will shape our product decisions.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Our struggle to get a solid podcast intro recordedWhy Mitch spent three hours perfecting an overview docHow we hired a designer on Upwork to create our first sales docThe pros and cons of different SaaS sales strategiesSetting up a customer advocacy group (and why it matters)Mitch’s approach to balancing SixSides with Atlas SoftwareHow a cyclone disrupted Gav’s week (but led to a tech upgrade)Our unexpected 2032 Olympics goalThe importance of tracking business conversations in a CRMChapters:(00:00) - The struggle to record our podcast intro (02:54) - Mitch's hat collection and cyclone aftermath (06:36) - Mitch’s week: Balancing Atlas Software and SixSides (10:34) - The trade-offs of being a perfectionist in SaaS (14:17) - Why we created a SixSides overview document (18:08) - Lessons learned hiring a designer on Upwork (22:42) - The debate over "good enough" vs. "perfect" (25:45) - Gavin’s new Mac Mini setup (29:11) - Building a customer advocacy group (35:57) - Our unexpected 2032 Olympics goal (42:07) - How long should an advisory group run? (46:22) - Planning for next week: Key meetings & development work (52:05) - The importance of a family dinner (even remotely!) (54:51) - Wrap-up & outro Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye

In this episode, Mitchell and Gavin continue their journey in building a B2B SaaS company. They discuss the challenges of launching a startup, handling redundancy issues, and finding their first customers. Gavin also shares a personal story about a tech mishap that made him rethink business continuity.Subscribe to our newsletter: https://sixsides.substack.com/Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Reflecting on episode one and the challenge of early feedbackGavin’s cyclone experience and running a business in extreme weatherA laptop disaster sparks a discussion on redundancy and backupsThe challenge of long sales cycles in the event industryCompeting with big event tech and finding our unique nicheThe idea of a customer advocacy group for real product feedbackWhat’s next: marketing site updates, sales outreach, and product planningChapters:(00:00) - A slow but steady start (00:45) - Recap of last week's progress: Marketing, sales, and product development (01:19) - Cyclone Alfred update – running a business in extreme weather (02:26) - The reality of bootstrapping a SaaS business (03:20) - Gavin’s laptop disaster (05:27) - Why long sales cycles are a challenge in the event space (07:23) - Positioning SixSides in a competitive market (10:34) - Finding early adopters and the "decision-making window" (12:24) - Competing against industry giants as a startup (16:10) - The importance of feedback and customer advocacy groups (20:55) - Sales strategy: Building relationships vs. hard selling (28:17) - Structuring redundancy in a startup team (31:29) - First clients: How to go from zero to one (42:15) - Introducing the SixSides Client Maturity Scale (45:12) - What’s next? Marketing, product updates, and finding more early customers Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMac Mini M4: apple.comBackblaze for cloud backups: backblaze.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye

Welcome to the very first episode of Our B2B SaaS Journey!Subscribe to our newsletter: https://sixsides.substack.com/In this episode, Mitchell Davis and Gavin Tye introduce themselves and share how they found each other, why they teamed up as co-founders, and what led to the creation of SixSides. From a conference app experiment to a full-fledged business, we discuss the early days, our complementary skills, and the challenges of sales vs. product development.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why we started this podcast and what to expectHow Mitchell’s Laracon talk led to a business ideaGavin’s first impression: "Do we really need another event app?"The challenge of sales for developersWhy choosing the right co-founder is criticalThe evolution of SixSides from a side project to a startupWhat’s next for the business and this podcastChapters:(00:00) - Welcome to Our B2B SaaS Journey (00:28) - Who we are: Mitchell & Gavin introduce themselves (01:57) - What is SixSides? The story behind the name (02:31) - How Mitchell came up with the idea at Laracon AU (03:49) - Building the first version of the app & early feedback (08:27) - Reaching out to Gavin: The first conversation (10:08) - The challenge of sales: Why developers struggle with it (14:53) - How we first met: The "pain in the ass" sales process (21:38) - The turning point: Why we decided to team up (23:22) - How SixSides is different from other event apps (25:46) - The power of having a co-founder with complementary skills (28:49) - Why communication and conflict resolution matter in a startup (30:38) - The business plan: How we’re tackling sales & product growth (33:02) - Bootstrapping SixSides: Why we’re not raising funding (yet) (34:08) - Where to find us & how to support the show Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coMitchell’s Laracon AU talk: Mobile apps don't suck anymoreConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye