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Show Notes
In this episode, Mitchell and Gavin record in person from a Melbourne hotel room ahead of AIM, share what it cost to exhibit and what they’re actually trying to achieve, and unpack big momentum updates across Project Rendezvous, CCF, and a major push to get SixSides dashboards ready for live demos.
Links
Chapters
- (00:00) - Audio note - recording in person with two mics
- (00:28) - Live from Melbourne - exercise trip meets lead gen trip
- (02:53) - Morning person vs night person (and the need for naps)
- (05:39) - Project Rendezvous update - multi-year potential and pricing pressure
- (08:29) - What AIM is and why we’re exhibiting
- (09:23) - Booth setup - reusable banner, shipping pain, and vendor shoutout
- (12:19) - Booth envy - avoiding the event tech aisle and why positioning matters
- (15:08) - Conference strategy - lead rating, rapport, and follow-up commitments
- (17:12) - Pricing direction - per-event pilots to SaaS, dashboards as the key
- (26:57) - Shoutout to Clay Smith on Bluesky
- (28:44) - CCF President’s Lunch recap - JT on stage and Tag, You're It via event photos
- (31:51) - Dashboards build sprint - consolidating repos and shipping fast with AI
- (35:42) - Using AI for white papers - foundations first, then polish
- (38:13) - Weight loss update - 5kg down, walking focus, no booze habits
- (46:00) - Lessons learned coming next week - pitching, exhibiting, and confidence building
In this episode, we cover:
- Recording in person from Melbourne and the joys of mismatched mics
- Exercising like maniacs and discovering who’s a morning person vs a night person
- What AIM is, why we’re exhibiting, and how much it cost
- Booth setup decisions, reusable banners, and avoiding the intimidating event tech aisle
- Conference lead strategy - cold/warm/hot leads and getting commitment to follow up
- Project Rendezvous update - pricing pressure, US decision makers, and multi-year deal potential
- Shifting from per-event pricing to SaaS pricing, and why dashboards are the unlock
- The CCF President’s Lunch recap, JT on stage, and a new angle for Tag, You're It using event photos
- How we’re both using AI - white papers for sales, dashboards for product iteration
- Mitch’s weight loss journey update
Got questions or topics you want us to cover? Email us at [email protected]
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Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides