PLAY PODCASTS
49: Why we're being so transparent
Episode 49

49: Why we're being so transparent

Our B2B SaaS Journey

February 2, 202647m 17s

Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

In this episode, we unpack why we’ve chosen to be so transparent on the podcast - the upside for listeners, the potential risks with customers and competitors, and where we draw the line on sharing sensitive details. We also share a stack of updates as AIME approaches, including meeting bookings, a new client trial, analytics learnings from Heroly, multi-agent AI workflows, and a big strategic planning prompt from Inductive. Plus, wedding prep and fitness check-ins to round things out.

Chapters

  • (00:00) - Intro
  • (00:46) - AIME meeting bookings update (Gavin on 11+, Mitch on 3)
  • (03:20) - Banner logistics and prep for Melbourne
  • (06:07) - The secret AI breakthrough teaser for AIM
  • (09:28) - Why we’re being so transparent (and the downsides)
  • (16:34) - Being “small” vs getting on people’s radar
  • (18:40) - New client trial and shifting to community-based pricing
  • (20:43) - Why short events don’t suit “tagging” features
  • (22:10) - Catching up with Heroly: analytics, AI and advice
  • (24:35) - Using multiple AI agents in parallel (what worked, what didn’t)
  • (29:00) - Claude Code vs Cursor experiments
  • (30:02) - Project Hammer update and deadlines
  • (30:40) - Inductive session: backcasting to $10M-$20M
  • (32:45) - Wedding planning update (catering, dogs, MC/DJ, photo booth, bus)
  • (37:41) - Fitness check-in (weight, habits, 5k walks, Apple Watch, Strava)
  • (46:24) - Episode 50 coming up and outro

In this episode, we cover:
  • Why we’re choosing transparency, and what could go wrong
  • The trade-offs between “looking big” vs being honest about being small
  • AIME prep: meeting bookings, banners, and how we’re pitching the stand
  • A new client trial and testing a community-based, ongoing pricing model
  • Why “tagging” style features don’t suit short events and meetups
  • Learning from Heroly's analytics setup (and what we’re missing)
  • Using multiple AI agents in parallel without melting your brain
  • Cursor vs Claude Code, and what we’re experimenting with next
  • Project Hammer update and timelines for event setup
  • Backcasting with Inductive to plan for a $10M-$20M future
  • Wedding planning progress and suit decisions
  • Fitness habits: daily 5k walks, early gym sessions, and staying consistent
  • Episode 50 coming up


Got questions or topics you want us to cover? Email us at [email protected]


If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


Connect with us

Topics

b2bsaasjourneyentrepreneurlaraveleventsconferencessalesmarketingdeveloperdevelopmentsoftware