Zenith CEO Julien Tornare on the power of momentum and pilots
OT: The Podcast · OT: The Podcast
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Show Notes
Today's episode comes straight from our secure audio archive — a short and razor-sharp chat with Zenith CEO Julien Tornare, recorded in the last days of Watches & Wonders. Felix chats with Julien about how he solved the problem of the brand being more famous for its movements than the name on the dial, how the brand went hyperactive during the pandemic, and what that momentum means for the future. We also chat about the art of choosing an ambassador and how the new Pilots watches redefine the brand's relationship with the sky, opting for a more emotional connection rather than a technical one.
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