Florida Citrus Boosts Fresh Fruit Sales Amid Challenges
Orlando News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Florida Citrus Commission boosts marketing efforts to promote fresh fruit sales, allocating $353,000 for ads at airports, baseball spots, and online campaigns. Growers face challenges like citrus greening disease, hurricanes, and recent freezes, aiming to shift focus from juice and exports to local sales. Production remains low, with forecasts predicting only 12 million boxes of oranges for the 2025-2026 season. Lawmakers will review citrus funding in mid-April.
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