1792: Direct Marketing (and the other kind) by Seth Godin on How to Improve Your Marketing Effectiveness
Seth Godin explores the crucial difference between direct marketing and brand marketing
Optimal Work Daily - Career, Productivity and Entrepreneurship · Optimal Living Daily | Dan W.
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Show Notes
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Episode 1792:
Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness.
Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/
Quotes to ponder:
"Direct marketing is action-oriented and measurable."
"Brand marketing, on the other hand, is culturally oriented and difficult to measure."
"The challenge comes when you try to do both at the same time, with the same ads."
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