1777: Spam: How To Not End Up In Spam by Chalene Johnson on Email Marketing Advice
Chalene Johnson breaks down the often-misunderstood line between email marketing and spam
Optimal Work Daily - Career, Productivity and Entrepreneurship · Optimal Living Daily | Dan W.
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1777:
Chalene Johnson breaks down the often-misunderstood line between email marketing and spam, revealing why your well-intentioned emails might be landing in junk folders or worse, getting reported. She shares practical strategies to improve deliverability, build trust with subscribers, and comply with laws while keeping your brand’s reputation intact.
Read along with the original article(s) here: https://www.chalenejohnson.com/spam/
Quotes to ponder:
"Just because someone gave you their email address doesn’t mean they want to receive your marketing messages forever."
"The moment someone hits 'unsubscribe' and they still receive your emails, that’s when they hit 'report as spam' and now you’re in trouble."
"Spam is about consent, relevance, and expectations."
Episode references:
Mailchimp Email Marketing Guide: https://mailchimp.com/email-marketing/
Spamhaus Blocklist Information: https://www.spamhaus.org/
ConvertKit Deliverability Tips: https://convertkit.com/deliverability
CAN-SPAM Act Compliance Guide for Business: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
Learn more about your ad choices. Visit megaphone.fm/adchoices