1729: Who is the Customer in Higher Education by Dr. Jeff Cornwall on Strategy Re-Design
He argues that colleges must adapt to student needs and preferences or risk becoming obsolete
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Show Notes
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Episode 1729:
Dr. Jeff Cornwall explores how shifting from a faculty-centered to a customer-centered model in higher education could restore financial sustainability and relevance. He argues that colleges must adapt to student needs and preferences or risk becoming obsolete in an increasingly competitive and dynamic educational landscape.
Read along with the original article(s) here: https://drjeffcornwall.com/2018/06/16/customer-higher-education/
Quotes to ponder:
"The financial model for higher education is broken."
"If colleges and universities want to survive, they must begin to treat students and their families as customers."
"A customer-centered business model starts with understanding the needs of the customer, and then designing everything the business does around meeting those needs."
Episode references:
The Innovator’s Dilemma: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780
The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
Business Model Generation: https://www.strategyzer.com/books/business-model-generation
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