Openwork: Inside the Watch Industry

On this episode of the Openwork podcast, we look at luxury pricing. Of course, we’ve already done a deep dive on how watches are priced. (Check out our episode with Mike Margolis of Czapek and Singer Reimagined for that.) However, in the past, we’ve largely focused on how inputs like cost of labor, materials, inflation and currency exchange impact pricing. But there’s of course more that goes into pricing for watches and luxury goods more broadly. There are considerations like brand value, product positioning as well as consumer psychology that also impact pricing. And that’s what we explore today – those other more nebulous, but equally significant, inputs into pricing. To help us with that we have the perfect guest: Katharine K. Zarrella is a writer, editor, and the Fashion Critic-at-Large at Document Journal. With a background as Fashion Director at the Wall Street Journal's Off Duty section and as a lecturer at Parsons School of Design and Central Saint Martins, she has contributed to numerous renowned publications, including Harper's Bazaar, The Business of Fashion, and most recently The New York Times, where she recently published the guest essay: Obscene Prices, Declining Quality: Luxury Is in a Death Spiral. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

It's that time of year: Predictions. On this episode we look at the year ahead, and make three calls each about the future of the watch industry. We discuss brand and retailer consolidation, market performance, business models for watch media, as well as enthusiast sentiment. We also take a look back at our 2024 predictions, and grade ourselves on their accuracy. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this episode we look back on the business of watches in 2024. In particular, we discuss where the watch market is as we close out the year. Is it growing, stalling, or as some would claim in retreat? To help us break it all down, we’re joined by returning guest Hamza Masood of WatchCharts – the world's most comprehensive, transparent and trusted source of watch market data. It’s a service we at Collective subscribe to for its valuable insight not just into the pre-owned watch market but what that data can tell us about the watch industry at large. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Today we’re going behind the scenes of watch design with Marco Borraccino the co-founder, CEO and Creative Director of Singer Reimagined. In addition to starting one of the most design-driven watch brands, Marco was previously the Head of Design at Panerai. He’s got a deep educational and career background in design, both within the watch industry and beyond. And he’s among the most talented and distinctive watch designers out there. Finally, in full transparency, Collective is a Singer Reimagined authorized retailer. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Today we have a bonus episode of our podcast. It’s a discussion with Romain Marietta, the Chief Product Officer at Zenith. We sat down recently in Geneva to discuss not only our latest collaboration – the Zenith DEFY Skyline C.X – but also how he and Zenith approach product development more broadly. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this episode of Openwork, we explore the business of both MB&F and Max’s most recent horological project: M.A.D.Editions. While both represent wildly creative watches, they have fundamentally different business models, with MB&F producing under 200 pieces a year at prices mostly over $100K USD and M.A.D.Editions producing thousands of watches a year at under $5K USD. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

For years, we’ve followed the GPHG – the Grand Prix d'Horlogerie de Genève – with great excitement and interest as it’s essentially the Oscars of Watches. And with this year's award ceremony taking place November 13, we figured it would be helpful to lift the veil on what goes on behind the scenes. Who are the people who nominate these watches, and what does voting look like? Does the GPHG meaningfully drive sales for brands, and what’s involved in participating? We get into all of that and more, as we share our own experience as voting GPHG academy members. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this episode, we share an industry perspective on what’s quickly becoming something of a New York Watch Week – comprising the Windup Watch Fair, WatchTime and more. Additionally, we’re going to share a special live podcast recording from the Windup Watch Fair – a joint episode between us and the Worn & Wound Podcast. It’s a conversation with Martin Frei of URWERK and Jonathan Ferrer of Brew about how they built their brands. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this episode, we take a look at a topic that we’ve been curious about for a long time. We have discussed, both with members of the industry and amongst ourselves, the realities of production here in the United States, Japan, Switzerland and to a lesser degree Germany. But to date, we haven’t discussed one of the largest centers of watch manufacturing in the world: China. From full watches to components of every imaginable variety, China is a formidable force in the world of watchmaking and watch collecting. To help us learn more about the Chinese production ecosystem and why it matters, we’re proud to be joined by our friend Wes Kwok, co-founder of Nodus Watches. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Today (October 4, 2024) marks a major shift in the watch industry. Hodinkee, the leading voice in modern watch media, has been fully acquired by Watches of Switzerland, a massive UK based retailer with operations around the world including in the US. Only a few months ago, Ben Clymer, founder of Hodinkee – and as of today, a President at Watches of Switzerland – announced that the publication was shuttering their retail business and going to back to focus on “the basics” (i.e., their editorial product). So what does this all mean for Hodinkee, its stakeholders, and of course the industry at large? Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We discuss the current landscape of movement suppliers and how it came to be. We cover how movements are selected by watchmakers, along with the drama that often surrounds the ever-popular “in house” vs “mass produced” discussion. We offer some thoughts on how, why or if movement design, finishing and construction should figure into a purchasing decision. Correction: On this podcast, we claimed that Czapek's SXH5 movement is designed by Czapek and produced by Chronode. That is incorrect. The movement is in fact in-house – both designed and produced by Czapek themselves. Most components are manufactured by Czapek, while some are supplied by third-party partners before being finished and assembled by Czapek. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Earlier this summer, we asked you – our listeners – to participate in a short survey in order to hear your perspective on the current state and future of the watch industry. The responses poured in, and on today's episode, we delve into what you shared. A massive thanks to those who responded. Your responses were incredibly thoughtful, helpful, and surprising. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Live from Geneva Watch Days, we discuss how the show has evolved from a collector focus to a major industry event, along with the consequences of those changes. And we cover some of the week's high drama, including how and why we were kicked out of the Beau Rivage hotel. Things are getting real here in Geneva – stakes are high. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We take a deep dive into the current state of the secondary (pre-owned) watch market with our friend Hamza Masood of WatchCharts – the world's most comprehensive, transparent and trusted source of watch market data. It’s a service we at Collective subscribe to for its valuable insight not just into the pre-owned watch market but what that data can tell us about the watch industry at large. And that’s exactly what we discuss with Hamza – what exactly is going on in the pre-owned watch market and more importantly what does it tell us about the industry at large, and of course, the implications for collectors. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We look at the shifting landscape of watch retail – specifically the rise of single-brand boutiques, the trade-offs of those changes, and what the future looks like. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this special episode of Openwork, we discuss Hodinkee’s recent announcement that they’re shutting down their retail business – with the exception of limited editions – to refocus on editorial. This is big news that touched off an immediate and widespread response within the watch community. It also has significant implications for the watch industry at large, reshaping Hodinkee’s role within it and more broadly putting magnifying glass on the turbulent landscape of both watch media and retail. Links: Announcement from Ben Clymer (founder of Hodinkee): https://www.hodinkee.com/articles/a-note-on-the-future-of-hodinkee Wall Street Journal "They Built a $100 Million Watch Empire. Then the Market Tanked." https://www.wsj.com/style/fashion/hodinkee-luxury-watches-ben-clymer-b4078322 Ben Clymer's réponse to Wall Street Journal: https://www.linkedin.com/posts/benjaminclymer_they-built-a-100-million-watch-empire-then-activity-7199372365619707904-H6CB/ Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Our conversation with Tony Traina of Hodinkee takes a look at the current health of and sentiment toward the watch industry. We look at how brands, retailers and watch media contribute to the current state of the industry, and what they can do to improve things. Links: Rescapement Federation of the Swiss Watch Industry – monthly export data Watches of Switzerland – quarterly earnings and annual report (FY ending April 2024) Morgan Stanley 2023 Swiss Watch Industry Report – Revolution Magazine analysis We’d also like to hear from you on those topics. In particular, we’ve created a short survey at collectivehorology.com/survey to get your thoughts on watch collecting – what you’re into, what needs to change, and how you see the future. And to thank you for completing the survey, we’re offering a very special gift. More details at collectivehorology.com/survey. Thank you for making the time. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

This episode is a very frank and unfiltered conversation with Aren Bazerkanian, founder of Havid Nagan – the upstart independent brand that took the watch world by storm in 2022 with its debut watch the HN00. We recorded this conversation in January of this year at a time when Aren was navigating challenges with Swiss watch production. In particular, one of his key suppliers experienced a leadership change and increased costs, rendering the economics of his second project the HN01 Lucine unsustainable. As a result, Aren did what many start up businesses have done time and time again – pivot. In particular, he refunded all customers who placed pre-order deposits, while he identified new suppliers and productions partners, and not to mention developed an all new watch. Aren documents this in greater detail and transparency at his site havidnagan.com. As Aren navigated this uncertainty, Asher and I debated whether to air this episode at all. However, now that Aren has set Havid Ngan on fresh footing, we all agree – including Aren – this conversation sheds greater lights on and insight into the realities his business had to navigate and the principles he used to do so. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Probably the question we’re asked most is how we design and develop our collaborative watches – how we identify brands, how the creative process works, and how we make decisions along the way on everything from design to finishing. So on this episode, we’re going behind the scenes on the making of our latest collaboration: The Armin Strom Gravity Equal Force P.03 Night Ops. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We share our biggest lessons from going inside the watch industry. We both made the transition from watch enthusiasts to industry insiders. We’ve had the opportunity to retail watches, design them, meet many industry luminaries, and even serve as GPHG academy members – and we’ve learned a ton along the way. We often get asked what that journey has been like, and what advice we’d give others who are looking to do the same or are just curious. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We discuss what happens when a founder leaves their brand. From Daniel Roth to Speake-Marin, there are examples of this all over the industry, with some interesting – if varied – results. We're joined by one of our oldest friends and an authority on independent watchmaking Roman (@timesromanau), host of the Independent Thinking podcast on Fifth Wrist Radio. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We're joined by Thomas Fleming (Fleming Watches) to talk about the realities of starting an independent watch brand. Everything from what it means to build the strategy, raise the funding and develop the branding for a company to how it feels to finally put something that you care about so much into the world. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We’re lifting the veil on selling and trading your watches. We cover the options available when you’re ready to move on from a watch, the trade-offs of those options, as well as why there are different cost structures depending on how you sell or trade your watch. In particular, we share how we as dealers look at buying and trading for watches, which will hopefully demystify things and more importantly help the next time you approach a dealer about selling or trading your watch. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We're live from the floor of Watches & Wonders 2024 to provide an insider take on this week’s goings on in Geneva – the mood of the fair, industry scuttlebutt, and how we see it all impacting the watch industry and collectors. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this episode, we pull back the curtain on one of the biggest weeks in the world of watches: Watches & Wonders. Together with Zach Kazan (Managing Editor of Worn & Wound), we talk about what it’s like to be retailers and journalists respectively at this industry event, what really goes on in all those meetings, and what we hope to see from the industry this year. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We discuss the tradeoffs involved in managing a fast-growing watch brand – in particular, how independent watch brand Czapek is navigating a period of intense growth and demand. Together with Xavier de Roquemaurel (CEO of Czapek & Cie.), we look at what’s going on behind the scenes to expand their operations, manage customer relationships, and plan sustainably for the long term. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this episode, we look at something both intangible and very consequential, and that’s the power of brands – what they are, why they matter, whether they should matter, and how they impact the watch industry and watch collectors. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

This week, we go inside watch pricing with Michael Margolis, owner of Horology Works – the US representative for Czapek, Singer Reimagined and Speake-Marin. Mike was also previously the North America President for Girard-Perregaux as well as North America Sales Director for Hublot. Together we look at the inputs that go into pricing watches, everything from labor and supply costs to marketing and currency exchange rates. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We go inside watch journalism with Stephen Pulvirent, West Coast Editor at Large for Revolution and founder of Rime & Reason, a marketing and creative agency serving the watch industry. Stephen is also former managing editor for Hodinkee. Together we discuss the realities of watch journalism. Specifically, how editorial teams and media outlets make decisions about what to cover and how to balance brand relationships, including access, advertising and retail. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On this episode, we take a look at 2024 predictions. Rather than focusing on trends like case size, colors or materials, we make predictions about the watch business itself – from retail to risk-taking to media. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. Thanks for listening to Openwork, a podcast from Collective Horology. You can find us at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. Yes, another watch podcast. But the idea here is to do something different and distinct. Before we ever worked a day in the watch industry, we were both enthusiasts and collectors. So as we’ve moved through the industry over the last five years, it's been eye opening. We’ve gained a new perspective on watches from going inside the industry. And that’s really the goal of this podcast: To give you an unfiltered view into the inner workings of the watch industry. Thanks for listening to Openwork, a podcast from Collective Horology. You can find us at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].