Ep. 45 - Advertising
Stephen and Lucy talk about what it’s really like to advertise in the open hardware world. Instead of chasing quick wins, they dig into how brand awareness can matter more than immediate sales.
Open Hardware Manufacturing Podcast · Stephen Hawes
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Show Notes
In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy talk about what it’s really like to advertise in the open hardware world. From running social media ads to trying out print campaigns, they share what worked, what didn’t, and what they learned along the way.
They touch on things like figuring out who your audience actually is, why selling machines like the Lumen pick and place takes patience, and how good messaging and customer feedback make all the difference. Instead of chasing quick wins, they dig into how brand awareness can matter more than immediate sales.
You’ll hear them cover:
- Marketing vs. advertising and why the difference matters
- How to understand what customers need (and how to show you can solve it)
- The tricky part of measuring ad results
- Social media, search ads, sponsorships, and where they fit
- Examples of ad campaigns that hit the mark, and ones that missed
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