Episode 240
Sales, Marketing, and the PCB Industry
OnTrack: The PCB Design Podcast
October 12, 202344m 12s
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Show Notes
Today we are joined by Dan Beaulieu, founder and owner of Db Management Group. He and Zach chat about the PCB industry's broad marketing trends including how it's stuck in the past, the declining trade show industry, how sales reps can stay relevant, and much more.
- 0:00 Intro to Dan Beaulieu
- 5:48 Sales & Marketing Stuck in the Past
- 9:14 Impacts of the Domestic PCB Base
- 12:59 Is the Trade Show Method Going Away?
- 16:45 How do Reps Stay Relevant?
- 19:27 Focusing on Younger Designers
- 24:30 How Manufacturers Stand Out from the Competition
- 28:42 Designers and Board Shop Conflicts
- 31:42 Importance of Touring Shops
- 33:36 Capital Investment and PCB Shops
- 38:51 Focus on the Customer's Need, Then Provide It