Online Marketing Podcast

Get paid to build your email list.When we go and acquire something, when we consume something, we're expected to pay, right?But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.That's something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way. You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world. You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.I want you to keep in mind that you can look at your funnel differently.You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Amy Pearl, a successful B2B business coach, about how she's navigated the online world, taking courses and programs that are specifically designed for B2C and applying them to the B2B world, where she thrives and continues to serve her clients.We are also talking about a new era in the business world where people are looking for a sense of purpose, value, and social connections. Business is no longer just a financial safety net but evolved to be an emotional safety net as well.For almost 25 years, Amy has led a 7-figure business that provides leadership training and coaching programs for corporations and not-for-profits around the world. Amy has become a trusted advisor to executive decision makers who hire her over and over again. So, she never has to rely on exhausting launches, paid advertising, or dancing on TikTok to sell her products.  Amy also teaches coaches and course creators how to build their own B2B businesses so they can have the fabulous lives they desire.Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with AmyWebsite: https://www.amyapearl.com/FB: https://www.facebook.com/amy.a.pearl/FB Group: https://www.facebook.com/groups/becomingfabuloustogetherIG: https://www.instagram.com/amyapearl/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

 In this episode of our Mastermind Series, we are discussing how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic, as well as creating audiences for your future ads. ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Building your list starts with the first subscriber.That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising. Have you started building your list?Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Here’s something I want you to remember...Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.Are you building a list of the right people?Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in their online freelancing business.We are also discussing the importance of being recognized as an authority in order to establish that you have the ability to help because of the knowledge and expertise you have.Emily Reagan is a mom of four, Air Force wife, and jill-of-all-trades regarding digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses. She’s the founder of the Unicorn Digital Marketing Assistant School, where she’s taught 350+ go-getters the digital marketing skills to work online (and on their own terms) as an in-demand, highly sought-after unicorn digital marketing assistant. Resources:Hire your first VA In 4 Weeks (Free guide by Emily Reagan) Submit your job opp > hireaunicorn.comAdaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with EmilyInstagram: https://www.instagram.com/emilyreaganpr/FB Personal: https://www.facebook.com/emilyreaganprFB Group: https://www.facebook.com/groups/digitalmediavaYouTube Channel: https://www.youtube.com/@emilyreaganprPinterest: https://www.pinterest.com/emilyreagan/TikTok: https://www.tiktok.com/@emilyreaganprTwitter: https://twitter.com/emilyreaganprLinkedIn: https://www.linkedin.com/in/emilyreagan/------------------------Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

I want to give you permission to launch.Put your promotion or your offer out into the world!Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.So go ahead, let's launch!You will be so thankful because this will be the first step forward into a whole different reality than what exists right now.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses.We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the right mindset and faith in what you do will get you to success.Resources:Tracy Beaver's free training: Social Media Content Made Easy- Create 90 Days of Social Media Content Topics in Only 30 Minutes. Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with TracyFB Business: https://www.facebook.com/tracybeaverscoachingFB Personal: https://www.facebook.com/tracy.l.beaversFB Group: https://www.facebook.com/groups/beaconfidententrepreneurLinked In: https://www.linkedin.com/in/tracy-beavers-b650449/Pinterest: https://pin.it/1p6kCwhInstagram: https://www.instagram.com/tracybeaverscoaching/YouTube Channel: https://youtube.com/@tracybeaverscoachingWebsite: https://www.tracybeavers.com/TikTok: https://www.tiktok.com/@tracybeaverscoaching------------------------Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Not having any testimonials for social proof, can stop many marketers from launching their membership.In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.ResourcesAdaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Launches can be overwhelming with so many moving parts going on at the same time.You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations!So don’t forget to give yourself some grace during this period, because you’ll grow with each launch. Just keep launching!ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Create a feedback loop on anything and everything that you do in your business. Because there's gold in the feedback and that's where people are constantly improving.You’ll get insights like:Why did things in your launch work well and what needs to be improved? Why did people buy from you and why did others decide not to?This will show you what you can tweak and twist for your next launch to make it even better.So don’t forget to create a feedback loop, lean in, and listen to what your audience has to say.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A launch has a lot of moving parts, and a lot of different things are happening all at one time.It's very easy to get overwhelmed and forget how things were happening at each phase of your launch.So, don't forget to do a launch debrief every time you launch.It allows you to really reflect on how your launch went from start to finish.Not just the period of the launch itself but everything that led up to it.A debrief will help you to really evaluate if everything that you did for that launch made sense.If it resonated with your audience if it was something that you would do again or do differently.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following.Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches.We are also talking about the importance of not overlooking the humble beginnings of success. This will encourage a positive mindset and faith in yourself.Yasmin Boland is an award-winning astrologer and the Sunday Times best-selling Hay House author of books including Moonology, and creator of the world's best-selling oracle cards.ResourcesFREE Launch Debrief Worksheet - The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment.But don't discount those “non-buyers”.You already influenced those individuals, you gave value to them and they are at the peak emotional state with you.It just wasn't the right time or the right financial situation.Keep on nurturing those relationships after your launch.Because those people will be out in the world singing your praises and might even become future buyers.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

You launched, now what?In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.ResourcesFREE Launch Debrief Worksheet - The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The time right before your launch can be very valuable to create last-minute conversions.In this episode of our Mastermind Series, we are discussing how to use incentives such as masterclasses, bonuses etc.. and how to build natural tension to increase your conversions.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to that part where you're presenting your offer, before you get started, just take a deep breath and really take your time with this.This is an opportunity for your audience to learn a little bit more about how your paid offer can really help them. And it all starts with you just slowing down a little bit. Talk about the value that your people will experience with your offer.Share the features and benefits in a slow matter.When you go through it this way, your audience is gonna be able to understand a little bit better what it is that you're offering and you'll be able to answer their questions.This will also calm you down, so you get a little bit more comfortable with this part of your launch.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to the point in our launch where we present our offer, we need to take the time and space that it needs to truly present it properly.Instead of rushing through it, stumbling over words, and thinking of this part negatively, we need to become better communicators.We need to become better at presenting our opportunity to our audience.This is your chance to really help people obtain the transformation that they actually desire.So, take the time, energy, and preparation in advance that your offer truly deserves.Don’t sabotage yourself at this point and honor your offer!ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

It's time for you to shift your mindset and think about selling as serving. This means that you are not just selling when you are presenting your offer but during your whole launch. As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision.This is an opportunity for you to really share how your offer can help them.Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author,  about her journey of starting a business around her uniqueness in a foreign country. Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s not over till it’s over.We are also talking about how pretending to be someone else to shine among others will only make you burn out; hence, it is better to stay authentic to yourself and attract people who resonate with you. Katie Hornor, an expat entrepreneur in a historic seaside town in tropical México, has inspired millions of people with her multiple best-selling books and unique approach to business.As a homeschool mom of five and ministry wife turned business coach, author, and international speaker, Katie has created a unique framework for client experience & marketing, and helped over 8,000 entrepreneurs learn to maximize the impact of their expertise without compromising their faith, core values or non-negotiables.Katie takes her inspiration from the quirky pink flamingo and believes your message matters, you were created to stand out not blend in, and that everyone can find joy in doing “work as worship” when it aligns with their God-given purpose.ResourcesFREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results. Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart! Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Connect with KatieWebsite: https://theflamingoadvantage.comInstagram: https://instagram.com/katiehornorPodcast: https://theflamingoadvantage.com/podcastYoutube: https://www.youtube.com/@KatieHornorFlamingoAdvantageFacebook: https://facebook.com/katiehornorvisionaryFB group: https://www.facebook.com/groups/581375843627991/LinkedIn: https://www.linkedin.com/in/katiehornor/Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of us think that there are two different parts to a launch:There's the serving side and then there's the selling side.And the interesting thing is, the entire thing is both, at the exact same time.Selling is a process that means the entire launch, series, or webinar.Understand that as you are giving and providing value, you are selling at the same time.During your entire launch, you are leading your audience toward an informed buying decision.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer.In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch.There is a mental shift that you need to make of what you thought about selling and become a better communicator to lead your audience toward an informed buying decision naturally.ResourcesFREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results. Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart! Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

One of the biggest obstacles for many marketers is just to get started.But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.We are also talking about how to create engaging pre-launch challenges that convert.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else.Your audience wants a chance to get to know you. They wanna connect with you. And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer. So just show up. Show up as yourself. ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer.  Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer. It’s about creating the opportunity of seeing what is possible, that they can themselves do this.It's dealing with limiting beliefs and handling objections.Hitting different mental triggers along the way to get your audience excited, anticipating, and desiring your offer.And finally, make them take action so they can have that transformation that they’re seeking.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The common mistake that people go through when launching is to over-deliver. They get really excited and want to give value.So they give their audience everything that they got.They overwhelm their audience with so much information that they are probably not ready to make that buying decision. They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.But save the “How” to solve that problem for the paid offer. Give your audience a great launch experience, but not give away everything. ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Amy Small about her journey from a traditional business, selling physical products in stores, to taking her niche to the online space. She shares the difficulties she encountered in the traditional market and online market and how being true to herself helped her through those struggles.We are also talking about how in a creative business, the outcome of every launch is unpredictable because your product is your art and people differ in response. That's why being authentic in your branding, having the right mindset of abundance, and not fearing the unpredictability of your launches will help you grow your business.Amy Small is founder of Knit Collage, a business that specializes in unqiue handspun yarns, knitting and crochet patterns and crafting in community. At the heart of Knit Collage is the idea that making things makes us better. This might look like more creativity and confidence or more patience and peace in your day to day life. In a nutshell, it's not just about the yarn - it's about finding something that helps you and makes you feel like your most authentic self!ResourcesFree Bonfire Shawl Class - In this free, step-by-step video tutorial, Amy is showing you everything you need to know to make this fun, happy shawl. Free Launch Content Framework - The Launch Content Framework will help you create consistent and engaging content and this will also help you organize your messaging to connect with your audience. Plan your Launch Content strategically to get your audience excited to buy!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with Amy:Website: connect.knitcollage.comInstagram: https://www.instagram.com/knitcollageFacebook: https://www.facebook.com/knitcollageConnect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruittMentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

What’s the most common mistake that people make during a launch?They over-teach and over-deliver content.They are thinking: “I need to deliver. I need to show up with my best stuff.” Yes, you should definitely do that. But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.So find the right balance between giving value during your launch and leaving your audience to desire more.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.ResourcesLaunch Content Framework - The Launch Content Framework will help you create consistent and engaging content and this will also help you organize your messaging to connect with your audience. Plan your Launch Content strategically to get your audience excited to buy!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruittMentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The key to a successful launch is to have a plan.Make sure to map out all the steps that you’re going to take from start to finish to really give your audience an awesome buying experience.Work backwards from your launch mechanism, whether it's a challenge or a webinar, to the kind of content that you're gonna put out to the communications that you're gonna have.And when you really map all of this out, you’re not only going to make things less stressful for you. You’ll take your audience on a journey, building up excitement and anticipation, leading them along a path to making an informed buying decision with us.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Launches can be a lot of work. They add pressure to our lives and to everything else that we're doing in our business already.There are a lot of moving parts to it which can take a lot of mental energy. So just give yourself some grace during this timeframe that you don't have to have it all figured out.And leave some space because most things take longer than you think it's going to take.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As experts, we live with whatever our service is every day. It's nearly a hundred percent of what we're thinking about for our business. But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.So what we need to do is create a runway of awareness. We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can create the connection ahead of time and can guide people into that buying decision.In order to do that, we need to have a runway.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

We recently recorded an exclusive training with our mentor and friend, Jeff Walker. We were able to ask questions about launching when someone has virtually zero people in their following or on their list.  His insight on this is priceless.In this episode, Jeff is sharing how he started with an email list of 19 people without marketing-, sales-, or entrepreneurial experience, to influence billions all around the world. We're also talking about different ways to build a list, the role of AI in launching and building your business, and the evolution of his product launch formula based on common mental triggers, sequences from the pre-launch to open-cart phase (which has become a significant part of the content delivery in recent years), and creating a captivating story arc with your content throughout your launch, getting your audience to believe that the transformation you are offering is possible for them and naturally lead them toward the sale.Jeff Walker is the creator of the Product Launch Formula... the step-by-step process that has generated over a BILLION dollars in online launches. Jeff teaches people how to launch online courses, products, services, and brands online, and his formula has literally changed the way things are sold online.Jeff started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005... and Jeff and PLF have never slowed down. Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students have done over a BILLION dollars in launches in hundreds of niches and markets... and in dozens of countries around the world. ResourcesPre-Launch Masterclass with Jeff Walker -  a free training Launch Masterclass that you don't want to miss! Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Kate Bee, a CBT practitioner, certified life coach, blogger, and founder of The Sober School about how she leaned into building a community and her email list when she was a starting entrepreneur which led her to influence 34, 000 people.Through her online courses and in-person retreats, Kate has transformed people’s, especially women’s, relationship with alcohol and taught them how to quit alcoholism and start sobriety in an empowering way. Kate is also sharing her thoughts on the importance of owning your own email list versus relying too much on social media platforms that can come and go over the years and how having a team helped her to reach more people and create a sustainable business.ResourcesWine O'Clock Survival Guide - Fed up of feeling hungover? Download this free guide and learn 5 key strategies to keep you on track tonight.  FREE Launch Runway Planner - This resource will help you build your calendar for your Launch. Focus on building your calendar so you know exactly when things will happen during your Launch and you can begin to think about what assets you’ll need to set yourself up for success! Plan your entire launch strategy with ease using the FREE Launch Runway Planner!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with KateWebsite: thesoberschool.com@thesoberschool on Facebook, Instagram, Twitter and ThreadsConnect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruittMentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop trying to get all the things perfect before you launch. I'm giving you permission to launch imperfectly. Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace. We don't need it to be perfect. We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow. So don’t let perfectionism stop you from launching.Pick a launch date, carve out the journey ahead of you and get ready to launch! ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement and anticipation and finally making the offer and leading them to an informed buying decision.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

There are many things you can do to exponentially grow your next launch. In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself.ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

What exactly should you say to your audience as you're going into your launch? To understand what topics are really gonna resonate with them, you have to dive into their world. What are their pain points, their daily struggles, their aspirations, and their wins, big and small?Try to really get to know your audience and speak into topics that are relevant to them. You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch. ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully.If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right?What you would do is create excitement, anticipation and get the word out to the people that you have already influenced today. So don't allow the list size to impact you saying yes, and stepping forward to launching. Go ahead, get out there, launch today.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

You don't need thousands of people in your launch.  You just need the right people! So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches! Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show them how your offer can help them and paint a picture of the opportunities that your transformation provides for them.And with smaller groups, you’ll be able to have more quality conversations and connect at an even deeper level.So stop looking at the numbers and focus on the right people for your launch!ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a full online business.We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same time.And by keeping those things in mind as you're communicating with your audience, you will create conversations that resonate with your people and build deeper connections.We are also talking about ways to make money while you are building your list and how getting crucial feedback from your audience will help you to refine your offer and serve your people in an even more meaningful way.ResourcesSerendipity Needleworks: helping motivated but overwhelmed stitchers at every stage find exactly what they need to stitch with confidence. and experience the joy of needlework.Launch Conversation Calendar: The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with AnneWebsite: www.serendipityneedleworks.comFacebook: www.facebook.com/SerendipityNeedleworksInstagram: www.instagram.com/serendipityneedleworksYouTube: www.youtube.com/@NeedlepointTV/videosPinterest: www.pinterest.com/serendipitytuscConnect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruittMentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

To attract buyers in the lead-up to your launch,  you really want to think about what is your ideal client?What are they thinking, saying, feeling, and doing in their world right now?What are their struggles, challenges, and aspirations?What conversations are they already having?Make sure you do market research, especially in buyer communities.We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having.And when we speak into those conversations that are relevant to our buyers, we’ll connect with them on a deeper level and can guide them naturally to our launch.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Many people struggle to attract the right audience before their launch.They then end up promoting their launch to people that are not interested in their paid offers in the first place.In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.ResourcesLaunch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

How can you keep members while they are going through financial hardships? In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.  We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.ResourcesOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads-up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The key to clear communication is segmenting your list.And what that means is really just separating your main email list into different buckets on how they might have found you.Because as you do this and you have different lists with different people,  you can have different kinds of conversations with them.This is going to really allow you to connect with them at a deeper level and resonate with them because you are not treating everybody the same.You will have more individual conversations with your audience that will make them really feel heard and understood.ResourcesOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads-up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent.You're gonna get through it!So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well.The mental game is more important than the strategies, the tactics, or the statistics.No matter if it's a great launch or if you faced challenges,  you're going to grow during this moment. You are not going to be the same person on the other side. So go ahead, and prepare to launch.ResourcesOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads-up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of people get freaked out with all the moving parts to a launch.But don't feel like you have to do all the things that others are doing for your launch right out of the gate.Know that each launch that you do is going to get better and better. Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience.And for every new launch, you can add a new element. This way you will learn how to launch that makes sense for you in a way that is fun, stress-free and that is going to get your offer out in front of the right audience. So keep it simple and do what you can to get the offer out there! ResourcesAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain.But all of this didn’t stop Anne Lafollette to pivot and start all over.Although she never envisioned herself as an online entrepreneur, Anne courageously embraced the chance to create a business from the ground up that no one could ever take away from her.In this inspiring episode, we are talking with Anne about how she leaned into her creativity, discovered this cool niche called surface pattern design, and created a successful business as an online educator.Anne shares key lessons she learned on her transformative journey, how to gain the knowledge needed for a thriving online enterprise, how to build a devoted following, execute successful launches, and most importantly, embrace the grace of learning from your mistakes.ResourcesAnne LaFollette's Free Surface Pattern Design E-Book: Discover what Surface Pattern Design is and the seven big categories of opportunity to craft a career you love in this wonderful industry. You're unique and once you understand the possibilities, you'll learn which path is best for YOU. Let's get started!Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up! Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with AnneWebsite: www.annelafolletteart.comFacebook: https://www.facebook.com/annelafolletteartInstagram: https://www.instagram.com/annelafolletteartConnect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruittMentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to launching, not all lists are created equal.  Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch. That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my thing!"But a lot of those people might not necessarily connect with what you're offering at that moment.That's why having a dedicated launch list is key! People on that list have the intention of wanting to go through your launch and you can get them excited and curios about your launch and your offer.And when you do that, you're going to see your conversions go up.ResourcesOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads-up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com