One Year From Now

In this episode Voice Actor, Melanie Scroggins talks about how she's rapidly grown her business after experiencing several coaching breakthroughs back in March.

We often describe clarity and confidence as something that happens to us. We feel or experience it as a result of something external. But I think that POV is pretty useless. It keeps us from being in charge of our own results (being clear on a strategy or your offering is the result here). So let's think about clarity and as a deliberate practice. Something you have control over and create for yourself.

What if, instead of planning what we want 5 or 10 years down the line, we focus on what we want one year from now? This is the question that entrepreneur, Hailey Thomas, has built her system of career coaching around. In this episode, Hailey is joined by Emmaline Chappell, a personal stylist who specializes in helping entrepreneurial women with individualizing their wardrobe and look. In this episode, Hailey and Emmaline discuss the coaching sessions that they've gone through together and how they built confidence in their personal brands. Figuring out what you're really doing One of Emmaline's biggest entrepreneurial barriers before she started on her coaching journey with Hailey was her lack of confidence in explaining what she does and who she helps. This is considered the essential "elevator pitch" in networking, and not being able to articulate what you do makes it difficult to find the right clients. As a part of her work with Hailey, Emmaline focused on finding out more about who she is and what her goals, both big and small, look like. This has paid off tenfold in her case, as she's seen a great increase in her number of clients since her coaching session in June. "I felt like I had a blindfold on all the time of just like, what am I doing? What are the words? How am I going to get there?" Reorienting your views about the future Success doesn't always look or feel like we think it's going to. When first entering the world of business, especially when running your own, you may find yourself believing that success should always feel good. However, the work that goes into that success can feel really hard, and those hard feelings can become worse when we set our goals for the future at unrealistic standards. Instead, when we analyze what we're doing and break down how we're thinking about each individual goal, we can change how we look at our future and manage our expectations so that we can find those good feelings. "[Coaching] made me realize that everyday I would wake up and just go and do stuff, but I would never sit and really focus and analyze the skeleton of my business." Understanding when you need professional help Entrepreneurs often believe that they have to do everything themselves. It's easy to fall into the trap of everyday routine and fail to realize that you don't have to struggle alone. Professional career coaches like Hailey exist for a reason; to lift up entrepreneurs and encourage them to reach their full potential as business owners. For Emmaline, this process involves giving her the tools to embrace what she does, to feel secure in her business practices and decisions, and to reach out to the people that need her services the most. "I think that it helps to just talk to someone who gets you, who knows who you are as an entrepreneur and will help you create the best career roadmap." ---- You can connect with Hailey through her website. You can schedule a clarity call with Hailey here: https://brainspaceoptimized.com/clarity/ You can connect with Emmaline through Instagram and Facebook. You can find out more about Emmaline through her website.

Hailey is joined by Essence Turner, a radical forgiveness and self-love coach, for a special extended conversation about emotions and feelings. In this episode, Essence gives Hailey and her listeners a valuable lesson about where our feelings come from, why they matter, and how we can all strive to feel our feelings productively. This episode discusses topics like: Understanding how feelings fit into our lives Throughout Essence's life, she has struggled with the trauma she experienced at a young age and the abandonment issues that this trauma gave her. It wasn't until she realized just how deep these emotions were affecting her entire life that she understood what her true calling was. Working through her own emotional issues first, Essence honed her knowledge on how emotions and feelings genuinely impact every single aspect of our lives, and now she is able to channel that knowledge into helping other women overcome their own struggle with trauma and emotional immaturity. "Feelings are a real true part of our human experience." Balancing the different versions of yourself Essence follows the mindset that there are four different versions of ourselves that we need to balance and pay attention to. Our mental, spiritual, physical, and emotional self. These four different selves represent different aspects of our life, health, relationships, and work, and they can all impact one another when oneself gets too much attention or another self falls into neglect. For many women, their mental self reigns supreme, telling them to ignore other aspects of themselves, especially their emotional self. "Your mental self can damage your relationship to the other parts of yourself because she's always putting her two cents in." Showing up for your emotions If we bottle up our emotions and our feelings, we will never be able to understand them or heal from them. Essence believes that it is only through giving ourselves the time to let the emotions we're feeling wash over us that we actually can build our emotional maturity and show up for ourselves. Through blocking out time to feel these emotions, we can stop restricting our emotional self, learn to process our trauma, and build a stronger foundation for our future feelings to be expressed. "If you give yourself over to the tears and just be with them, they're going to move through you and wash over you just like an ocean wave. When you resist it, it's gonna stick." Learning when to let go Just like learning to feel, we also have to learn to let go of our feelings when they no longer serve us. Processing the emotions we feel can take a long time, but when the time is right, these feelings need to be allowed to be set free. Essence firmly stands by the idea that each emotion should be like a visitor, stopping by for a while to see you and then leaving when they no longer need to stay. "Any emotions are welcome to visit me, no emotion is welcome to set their bags down and take root and take over." ---- You can connect with Hailey through her website. You can schedule a clarity call with Hailey here: https://brainspaceoptimized.com/clarity/ You can connect with Essence through Instagram, Facebook, and YouTube. You can find out more about Essence on her website.

SHOW NOTES What We're Talking About: Wanting vs Having The belief that we can't actually have what we want. Our beliefs can make or break all of our efforts. When we want out of lack. Feelings we avoid and how they hold us back. Challenging our brains to work differently. Building up the capacity to "have" so our brains have evidence of results. What To Do Next: Schedule a clarity call with me!

SHOW NOTES What We're Talking About: It's ok to mourn change and transition in business (hello, global pandemic!) Deciding to move on and commit to a new vision Using "planning" mode as a form of procrastination to not do the things Utilizing a digital platform for a service that is usually an in-person offering Fear of change and potential success Phoning a friend when the mind drama is overwhelming The beauty of working with a team that understands you Questions for Shannon Siriano Greenwood: What was the last book you read? Mr. Nobody What's your go-to work from home lunch? A turkey sandwich & Doritos What is one thing you're not very good at? Cooking What is your ideal vacation? Anywhere by myself or California Links: The One Year From Now Vision Shannon Siriano Greenwood website Shannon on Instagram Rebelle Con Rebelle on Instagram Click Up What To Do Next: Schedule a clarity call with me!

SHOW NOTES What We're Talking About: The possibilities scaling a business can bring. Spending time understanding the market and who can be served. The importance and beauty of community. Allowing flexibility to pivot to a new product or service. Embracing iterations instead of moving on to a completely new product or service. Links: Momtography Teentography Momtography on Insta Momtography on Facebook Click Up What To Do Next: Schedule a clarity call with me!

This week on the podcast, I'm speaking with Susan Boles, the owner and CEO of Scale Spark. Susan Boles is also the host of the podcast Break the Ceiling that digs into unconventional strategies to help people break through growth ceilings. We're talking to Susan about optimizing time for what really matters, treating your work schedule as one big experiment, and the ebb and flow of identities and relationships in life and business. --- Links: Scale Spark Break the Ceiling Podcast Susan on Twitter Full Focus Planner Click Up What To Do Next: Schedule a clarity call with me!

Today on the podcast we're speaking with Prerna Malik. Prerna is a copywriter and runs her business, Content Bistro, with her husband. In this episode, we discuss decision making from your CEO brain vs your individual brain, sticking to a plan and being open to its evolution, and learning to be unapologetic about the non-negotiables you set in place both personally and professionally. --- Links: Content Bistro Content Bistro Instagram Content Bistro Facebook What To Do Next: Schedule a clarity call with me!

What do you want your online business to look like one year from now? Host, Hailey Thomas, gets the answer and more from a variety of online entrepreneurs - the exciting, the scary and everything in between. Be a fly on the wall for candid conversations + mini-lessons from those in the trenches. We're on a mission to normalize (and laugh about) the behind-the-scenes truth that comes with acting towards a new vision for your life and business. Welcome to The One Year From Now Podcast. --- What To Do Next: Schedule a clarity call with me!

This week, I wanted to share some of my thoughts on things I've seen with my clients when it comes to finding and setting up accountability. Most people need outer accountability and guess what - it's okay! This episode I share insight and observation about the role accountability plays in goal execution as a small business owner. Most people are what Gretchen Rubin would call "Obligers". They respond well to external accountability (client deadlines, team needs, etc.) but struggle with internal accountability. Links mentioned: The Four Tendencies Gretchen Rubin --- Are you running your business or is your business running you? Let me help you turn your goals into reality. Schedule a free consultation today.

Today, Mel and I are taking over the podcast and talking to you about worktreats! What is a worktreat? Why would someone need one? We're going to cover all of the basic questions and more today on the show. A worktreat, or working retreat: time for CEOs to reflect, plan, and execute on high level priorities. When we talk about CEOs, we're talking about people that own service-based or product-based businesses that may work by themselves or with a small team. Someone who has moved out of "I'm the doer" to "I'm the leader with more responsibilities".

This week, we're talking to cartoonist and creative mentor, Jessica Abel - founder of the Creative Focus Workshop. She works with ambitious mid-career creative pros and businesses to escape the hamster wheel of busyness and carve out the deep focus needed to finish—and launch—the game-changing work they want to be known for. Jessica is the author of Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life, the graphic novel La Perdida, and two textbooks about making comics, Drawing Words & Writing Pictures and Mastering Comics. Her book Out on the Wire is about how the best radio and podcast producers in the world use story to keep us listening. Jessica's latest work of fiction is the Eisner-nominated Trish Trash: Rollergirl of Mars. She is chair of the illustration program at the Pennsylvania Academy of Fine Arts. ----- Are you running your business or is your business running you? Let me help you turn your goals into a reality. Schedule a free consultation today.

In this episode, I have a conversation with Natasha Vorompiova over at Systems Rock, about doing less for bigger wins in business. Now before you go rolling your eyes and move on to another episode, we get it. Do less. Delegate. give it away. It's all overused and simplified business advice that gurus just love to give. Mainly because it's easy to say and there is some grain of truth to it. Doing less allows you to focus your efforts and go further in a single direction. But what's not normally talked about is that it usually costs both you and your business something to make that transition. Usually it costs time, revenue, and some mental strength on your part. The reality of doing less can be challenging and painful for a business owner who's just experienced the high of a growth season. So in this episode, Natasha and I set out to normalize the pain that comes with implementing a do less mentality. We talk about the signals in your business and team that tell you when it might be time to reevaluate your systems, and where you as a CEO need to start. We also talk about how to prepare your business for those changes so that you can be proactive instead of reactive to them. Natasha is a systems expert, but even she believes that the most successful transition of a CEO who wants to "do less", more focused work comes down to their willingness to be proactive about that transition. Need a refresh? Get in touch with me about a customized worktreat for you and your team.

Today's guest has spent the last three years purposefully experimenting with risk and reward in her business. Stephanie Stiavetti is an online cooking teacher on a mission to change the relationship that her students have with cooking. She helps them to go from hopeless and fearful to confident kitchen ninjas. As you'll hear in our conversation, there are so many lessons and learning to be a competent cook that directly apply to running a business. In this episode, Stephanie and I talked about risk taking play, learning to trust yourself, perfectionism, and the smoky way in which Stephanie helps her students learn these lessons. The conversation is a great balance to last week's episode about the data and more technical parts of experimentation. This week, we're looking at the core of your business - YOU! Where do you want to be 90 days from now? Take the assessment.

This week we're chatting with business coach, Luisa Zhou. Luisa has an incredible coaching business built on the idea of helping everyone become a little bit more entrepreneurial. Whether it be by transitioning out of your corporate job and starting your own business, or staying in your 9-5 and creating a course to help you share your expertise, she has got you covered. Luisa is internet famous in the online business world for her multi six-figure launches and building a seven-figure business, but often not talked about is how she was able to do it. It comes down to her ability to experiment and test with intention. She has done that by creating a business that makes room for trying and failing, keeping her team nice and lean, and preparing herself mentally for failure. Where do you want to be 90 days from now? Take the assessment.

This week, we're chatting with financial strategist Iyanna Vaughn of Lovely Financials Group. Iyanna helps six and seven figure business owners understand their finances and then use that data to make strategic business decisions. We all know we're supposed to be looking at our numbers and tracking things like revenue, profit, and costs of service, but most of us have at least some, if not a whole lot of holes, in tracking these and other important data points. Even though we know it helps us make better decisions and more money, it's a place that can cause a lot of anxiety with small business owners. In this episode, Iyanna and I talked about how emotional junk, like fear and shame, can affect how we manage the finances of our businesses, and she gives some examples of how she was able to increase revenue for her business this year by 66%. Thanks to her regular review of her important metrics. She also shares some simple guidelines for how and what when you start tracking your numbers in the beginning. What I love most about Iyanna is her down to earth attitude and her straightforward approach to managing business finances. Hopefully, this episode inspires you to update your data tracking processes, and start viewing your weekly metric reviews as something that helps you make better business decisions, and not just to something you have to do. -------- Where do you want to be 90 days from now? Take the assessment.

Today, we're talking to THE Val Geisler of Fix Your Churn about the many iterations her business has undergone over the years from being a general virtual assistant to one of the top authorities on customer retention for subscription based businesses. I love Val's story because it's a case study on a variety of the transitions that a business can undergo in a short amount of time, but also about the real implications of iterating in your business for you as a human for that context of you and your family, and the overall scheme or scope of your career.

Today, we're having an open and down to earth conversation about a pretty serious topic. We're talking about trauma and how it affects your relationship with your business. My guest, Nicole Lewis-Keeber, is a licensed therapist and social worker turned business coach. She focuses on the way Small T trauma (we'll talk about Small T and Big T trauma) can deeply affect the businesses we choose to build and how we show up to them. This is a sensitive topic and can be a scary topic, but I think so few people are talking about the connection between our past experiences and what we're creating with our work. Nicole helps us see that we are not our businesses but instead are in relationship with our businesses. That distinction allows us to create healthier relationships that are financially successful and emotionally stable instead of relationships that are strewn with toxic patterns of behavior.

Today, I'm chatting with Luz Donahue. Luz is an accomplished abstract painter and a really accomplished Facebook ads consultant. Two topics, which, on the face of things, seem to be at odds with each other. Today, Luz shares her story of becoming an entrepreneur and how she goes about nourishing both sides of her business: one that requires great analysis and one that requires great levels of creativity. Don't forget to grab your free Deep Work tips here.

How to know when you've overcommitted: 1. You have more projects, tasks, and other things you've raised your hand to than you have hours in a day. 2. Having so much "stuff" on your brain it's hard to do anything else. It's a significant barrier to work-life balance and productivity. So, what can you do about it? We are going on a break for the rest of July! But don't worry, we'll be back in August. If you still want us around even while we're on break, there are a few things you can do: * Join my email list * Connect with me on LinkedIn * Schedule a no pressure chat with me on my calendar

Today, I'm chatting with Dr. Alane Presswood. Lanie is a professor, and the Director of Oral Communication, at Hollins University. Additionally, she's also a public speaking consultant to entrepreneurs and online business owners. I worked with Lanie earlier this year on my TedX talk, and I was so wonderfully pleased to have found someone who understands where online business, entrepreneurship, and speaking fit together. She was able to help me develop a killer presentation that increased my authority and grew my business. In this conversation, Lanie gives us all the goods. She takes us step by step on how to develop, research, and deliver a presentation that you can be really proud of. Don't forget to grab your free Deep Work tips here.

We're changing things up this week! Today's episode is a very special one. Instead of the guest interviews, I'm sharing a TedX talk I gave earlier this year on defeating burnout. The theme for my talk is near and dear to my heart - it's all about. BURNOUT. What causes it? How can we defeat it? Today I'll share my three-step plan. In true Hailey fashion, there are several corny superhero jokes. I hope you find points that are applicable to your situation. * If burnout is something you are currently experiencing, I encourage you to reach out to me directly and we can talk about how I can help you move from burnout and then to more sustainable rhythms for your life and business. Trust me to be the advisor - to help you conquer the villains in your path. ------------------------------------ Thank you so much for tuning in to the BrainSpace Optimized Podcast! Click here for more. Don't forget to grab your free Deep Work tips here. You can subscribe in iTunes, Spotify, Stitcher, Google Play or wherever you get your podcasts.

Today, I'm chatting with the always hilarious, and very talented, conversion copywriter Lianna Patch. Lianna runs Punchline Copy where she helps her clients sell more stuff by infusing humor into their website copy, sales copy, and emails. She'll share how she came to develop such a strong brand and the business as it stands today. We also discuss how she managed six weeks of travel and speaking while keeping up with client work. Lianna gives us the truth about how it went, what she learned, and what place travel and speaking will likely have in her business going forward. She'll also give us the low down on how developing a strong brand through humor helped her better understand herself and her business. Don't forget to grab your free Deep Work tips here.

Today, I'm chatting with Janelle Allen, the instructional design guru and founder of Zen Courses. Janelle is a learning designer at heart so she knows that the most important part of the online course creation process is the students' transformation. We talk about Janelle's career transformation including how she grew an agency, had employees, had to let them go, and then rebuilt her business into what it is today. Working for yourself is a learning experience in and of itself and it's not always easy or fun, but there are certainly some upsides and personal growth to be had. Our chat today gives us some insight into understanding how online course creation is a lot like life. Don't forget to grab your free Deep Work tips here.

Today, I'm chatting with minimalist marketing and business coach, Kyla Roma. Kyla specializes in helping creative business owners create marketing plans that don't make them want to poke their eyes out. We're talking about marketing that is simple, that you actually like, honoring the rhythms for your current season of life, and how all of this helps you with finding your true north in business. Don't forget to grab your free Deep Work tips here.

Today, I'm chatting with Emma Siemasko, the main writer and founder of Stories by Emma - a content marketing consultancy. Emma and I talk about interviewing, her number one skill. She uses it to get primo information out of her subjects for her writing. It's a skill that's useful to many, so listen to her top tips for getting just the information you need. We also talk about the evolution of business, how to create offerings that let you do more of what you enjoy, and the best advice for learning how to have more of the conversations you love. Grab your free Deep Work tips here!

Today, I'm chatting with Heather Hawkins of Elevation Strategy, a PR agency that focuses on solopreneurs and personal brands. I'll admit, I was totally not up to speed with how much momentum and reach is available to us solopreneurs through PR and traditional media outlets. In the world of social and building your own platforms, it's easy to lose sight of the fact that there is still a lot of power in utilizing those existing outlets and networks to grow your business in the way you want to. During our conversation, Heather busts some myths around the difficulty of public relations, she shares her simple system for getting up and running and explains the power in leveraging public relations for developing a future proof brand.

Today, we're chatting with Blake Thomas, Director of Engineering at No Red Ink. Blake has had a long career in technology, and the reason I want to share Blake with this community is that he is really practiced at making calculated career decisions. What does this mean for people who work for themselves? Well, it's easy to be business-centric and forget about the career we want and are crafting for ourselves through our business. We don't always have answers to the questions of what do I want to learn next? and what do I want to be creating? If you are in this for the long haul, it's important that you know what you want to learn and how you want to grow so you can thrive going forward and understand how you are crafting a career through your business.

Today, we're chatting with Sherhara Downing. Sherhara is a communications trainer and she shares a little about how she built her role for herself, some really good points about how to get collaboration right, focusing on grace over grind in business, and then we take some time to nerd out about Marvel movies.

Welcome to season 2! This season, we're talking about finding the white space in our businesses, protecting rest time, and how that creates space to do deep work (credit to Cal Newport). If you're just joining us, welcome! If you've been around, we're so glad to have you back. Deep Work

Today, we're chatting with Austin Church. Primarily, Austin runs a marketing and branding agency called Balernum, but he's also a consultant, writer, entrepreneur, dad, and husband. He's a multi-passionate, multi-talented guy with a full life. We talk a lot about how to "get it all done", his idea of a holistic approach to productivity and work-life balance, and how all of that has less to do with productivity hacks and more to do with taking care of your most important asset: yourself.

This episode is sooo good! Today, we chat with Issac Bowen, the founder of Lightward. He's worked hard to build his life and the tools that he creates with his company by continuously breaking things down to the most simple and real concepts. We're talking about decision making, having the courage to ask yourself important questions, listening to what you hear even when it's scary, and trusting your instincts in life and business.

Today, we're chatting with Lauren Caselli - event extraordinaire! Lauren runs Caselli Events, which specializes in strategic event marketing and planning where she helps high six, seven, and eight figure businesses create memorable in-person experiences that actually build relationships. We chat with Lauren about her story, what clients can expect through an event that is set up for a positive ROI from inception, and the power in asking client questions to achieve their goals.

Today, we chat with Gina Horkey. Gina has had quite the career journey – she started out working at a financial planning firm, then went out on her own offering freelance writing and eventually moved into offering virtual assistance services and realized her power as a consultant to her clients. Now Gina teaches others how to run a lucrative online business of their own.

Today, we chat with copywriter and podcast host, Kaleigh Moore. Kaleigh is a freelance writer for eCommerce and SaaS companies and has a ton to share about how she and her freelance business have evolved over the years. In this episode, we talk shop about the day to day implications of being a freelancer, Kaleigh's advice for crafting a successful freelance career when you're out on your own, and a few things companies need to keep in mind before hiring on a writer like her.

Today, we're chatting with learning strategist and business coach, Jeannie Sullivan. Jeannie's specialty is helping businesses open themselves up to future possibilities, and one of the many weapons in her arsenal includes reflection. In this episode we talk with Jeannie about why some leaders are resistant to reflection, the big wins it can create in your life, and some really practical wisdom about team dynamics and creating a reflection habit.

Today, we're talking with Gloria Chan. She's the co-founder of Recalibrate Studios. Gloria and her team are on a mission to restructure the way we think about stress and the tools we use to fight it. There are so many goodies we learn in this episode from how stress affects us physically to what it does to our decision-making ability. Gloria has some really thoughtful and practical ways of helping us correctly frame and recover from stress.

Today, we are talking with Liesbeth Geels. She is the VP of Manufacturing at one of the world's largest coffee retailers. Liesbeth shares some amazing insights on how leaders can gain big wins simply by developing relationships with their admins. We talk about where she sees leaders have amazing breakthroughs through their work with their support staff, a few pitfalls that keep both sides from being successful, and why, at the end of the day, the leaders who win are the best at nurturing team relationships.

Welcome to the BrainSpace Optimized Podcast! This is where leaders get the insight and inspiration they need to be the best versions of themselves. If you're a leader who's determined to be more accomplished, generous, and available to the people and projects that matter the most to you, this show is for you. We have a question for you. What's your superpower?