Jamie Zaninovich - Deputy Commissioner & COO - Pac-12
One Question Leadership Podcast · Spades Media Group - Roots of Wisdom LLC
April 8, 20165m 19s
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Show Notes
Fascinating listen as the Pac-12’s Jamie Zaninovich discusses his conference’s four year effort to build their brand and attract fans… in China. He breaks down the four initiatives the conference is focused on (events, PR/social, media rights, education), and the challenges they’ve encountered so far.