Ep#2: Swiggy’s next offering — AI assistants vs. alcohol
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Show Notes
In episode two, ROI Rangers from XLRI and Buzzolve from Messa School of Business go head to head with their strategies to make Swiggy Instamart ‘win’.
ROI Rangers proposes a tech-first strategy, complete with a Duolingo-inspired virtual assistant called Insty. Buzzolve, meanwhile, wants to play the optimisation game. They essentially say ‘hey, we have a billion dollars. We are going to spend a little bit towards everything – a certain amount will go towards dark stores, a certain amount will go towards AI, and then a certain amount will go towards category expansion.’
Which strategy will win?
Tune in.
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