How News UK is Using AI to Transform Advertising
OnBD with ALF · Rob Jones
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Show Notes
In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.
Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.
Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.
00:00 Introduction and Background of Charlie Celino
02:59 Role of Commercial Services Director at News UK
04:45 Challenges in the News Industry: AI and Trust
06:21 Advertiser Relationships and Brand Safety Concerns
13:02 Proactive Strategies in a Changing Landscape
16:09 Embracing AI: Opportunities and Internal Initiatives
22:24 Revolutionising Sales with Digital Tools
31:16 The Future of Media Consumption
34:37 Quickfire Insights on Sales and Authenticity
40:24 Charlie’s life as a movie and favourite hype songs
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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