OnBD with ALF

Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. Selfridges was the first big win quickly followed by Sainsbury’s and many independent stores. Pip talks Rory through the marketing ingredients of this nutty story! On Brand is brought to you by ALFInsight - for more information about this comprehensive marketing data and information source visit www.alfinsight.com Hosted on Acast. See acast.com/privacy for more information.

In July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign. Simon sat on the toilet in their draughty Australian warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they’d raised over $50,000. The motivation to start Who Gives A Crap came when they learned that 2.4 billion people don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes. So they donate 50% of their profits to build toilets. So far that’s £5.3mOn Brand is brought to you by ALF Insight - essential data for the marketing community. www.alfinsight.com  Hosted on Acast. See acast.com/privacy for more information.

Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the BBC TV programme Dragons' Den. Deborah Meaden and Peter Jones, who saw potential in their brand vision and have been a significant part of their business journey. Spoon is now well established in top retail (and digital) shelves nationwide. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for around £170m. James and Rory talk about the marketing of Coconut Collaborative products, the growth of the non dairy sector and the importance of sustainability. Find our more about ALF Insight at https://www.alfinsight.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book and focusing on insurance for young people ironically they’ve also become a niche insurer in care homes. Urban Jungle set out to make insurance cheap and easy and after four successful years they’ve just received an £8m investment. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death. Hosted on Acast. See acast.com/privacy for more information.

Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos. The programme is produced by Ultimate Sound and Vision with ALF Insight - for more information and data go to https://www.alfinsight.com/contact-us/. If you'd like more information about the cars Kristian is talking about check out https://www.volvocars.com/uk/about/human-innovation/electrification/pure-electric Hosted on Acast. See acast.com/privacy for more information.

Recorded live at MAD/Fest Anywhere Virtual Event, Rory chats to Shamil Thakrar, the co-founder of restaurant brand, Dishoom. Shamil explains the importance of creating a brand experience, why the launch of their Indian breakfast menu proved to be an unlikely success, and how the pandemic forced the company to diversify their offering into delivery and at-home food kits. Hosted on Acast. See acast.com/privacy for more information.

Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of charitable donations and explore the wider question of attitudes towards philanthropy. Hosted on Acast. See acast.com/privacy for more information.

Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&G's Gillette product developments must score a 2:1 preference ratio. Also, find out about the life-saving product that P&G makes and gives away for free. Hosted on Acast. See acast.com/privacy for more information.

Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK. Hosted on Acast. See acast.com/privacy for more information.

BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise. Hosted on Acast. See acast.com/privacy for more information.

Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his unique marketing expertise to the subject. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and why ‘thoughtful marketing’ matters. Hosted on Acast. See acast.com/privacy for more information.

Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speeded up the evolution of retail. Helen talks about Boots' 'prescribed kindness" philosophy. The chemist has been involved with the health of the nation for 172 years - much longer than the NHS. What are the changes happening now and the changes to come not only for the health and beauty brand but across the spectrum of high street retail. Hosted on Acast. See acast.com/privacy for more information.

Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace. Hosted on Acast. See acast.com/privacy for more information.

How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas. Hosted on Acast. See acast.com/privacy for more information.