Season 1 · Episode 26
Emotion By Design - Greg Hoffman just did it for Nike
OnBD with ALF · Rob Jones
July 18, 202257m 19s
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Show Notes
Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’.
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