12. How to Find Clients for Your Online Business (without ads!)
On Your Terms® · Sam Vander Wielen
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Show Notes
This week, we’re kicking off the first in a three-part series to help you make the transition from a startup business owner to soldout and scaling. We’re going to start things off with the basics: how do you find high-quality, paying customers – wherever you are in your business. We take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.
In this episode, you'll hear…
- 03:16 - Why most business owners approach finding clients backwards
- 09:59 - Where I went wrong in my first business
- 19:33 - Finding a market for your ideal clients
- 27:40 - How to differentiate your business
- 36:57 - Leaning into your expert status
- 40:36 - Creating content geared towards your ideal clients
RESOURCES:
- Get your ticket to From Startup to Soldout here: samvanderwielen.com/fsso-oyt
- Checkout Sarah @ Former Lawyer: formerlawyer.com
CONNECT:
- Get Sam's weekly newsletter, Sam's Sidebar
- Follow Sam on Instagram
- Follow Sam on YouTube
- Subscribe to Sam's Substack, Beyond Business
- Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"