On The Shelf: How To Get Your Products Into Big Box Retail!

Every so often, you hear the words stay the course, never quit, don’t quit, but changing course can mean a lot of different things. You read books like Five Feet from Gold and think about JK Rowling who got turned down seven times on Harry Potter before she struck it rich. You think that if you want to change course or abandon a project then you don’t believe in yourself. People are trying to tell you what they think, but whose opinion do you trust? A course change could be a complete redesign or an abandonment of a product or project. It could be changing course in how you’re marketing what you’re doing. It’s a scary topic because it feels like sometimes when you want to change, it’s like giving up. Tim is joined by four industry experts who share their thoughts and opinion about changing course, trying something new, or stopping what they’re doing. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Every time you talk to somebody about your product when you go to a trade show, get in front of a buyer, or get on the phone, you’re selling your product. You are a salesperson. You sell people on investing in your product, you sell people on the idea, you sell people on how it works. Every time you talk about it, you’re technically selling. The bottom line is you are the epitome of a salesperson. The question is how do you sell what’s in your head and thinking about selling? Discover the five keys to solution-based selling so you can work and partner together with your clients to solve problems. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Have you ever watched television and came across As Seen on TV programs and felt it was shady or that people are trying to pull the wool over your eyes? Then you might want to hear from Carrie Jeske. Carrie is an As Seen On TV guru and has been in the industry for over twenty years. Carrie’s connections in other distribution channels is vast so she knows what she’s talking about. Her passion is in helping inventors find low cost, high return inventing strategies. Along with her inventor husband of 30 years, Carrie formed a nonprofit company that brings inventors and product developers together online to brainstorm specific inventions that are licensed. The group provides funding to a variety of start-up endeavors. Learn more about the industry and behind the scenes as Carrie shares insider secrets to get ideas on the As Seen on TV shelf space at Walmart and everywhere Direct Response industry products are sold. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Creating a positive relationship with your buyer is key to having a productive partnership. John from San Francisco wanted to know how this could be achieved, and I thought that this is something worth discussing for all our listeners out there. You have to build a mutually beneficial relationship with your client by creating a positive dialogue built on trust and professionalism, which will increase the chances of fostering customer loyalty. Learn the 4 primary steps to building a good relationship with your buyer that will make them repeat clients despite the tough competition in your field. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

There’s a brand-new giant in grocery retail who is taking the food industry by storm – but they’re not quite the mass-production factory you have come to expect. Meet Tracy Postic, founder and CEO of Millies Kitchen Creations whose original ideas, super fresh and healthy ingredients, and business smarts have stamped their mark in grocery retail. The idea for Millies Kitchen Creations came from everyday families with fast-paced lives looking for food that offered convenience, flavor, taste, and quality. These include Gluten Free, Vegan, Trans Fat Free, Vegetarian, and Clean Label food options. Tracy takes us into her world of success with her catching personality and easy demeanor. But don’t be fooled! Her skills have got grocery retailers eating out of her hand. Pun intended. For all the Big Boxers out there looking for instant motivation, please enjoy this look into what made Tracy successful and how she stays on course. Take out your pen and pad because her ideas are once in a lifetime! Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Hey Big Boxers, Goodbye Toys R Us is a bit of a look back at my career with this retailer and what they were able to teach me. It is sad to see such a giant in retail go away forever, however sometimes change, no matter how hard or sad, is inevitable. I have some fond, crazy, chaotic memories of working at this retailer and I am looking forward to sharing them with you. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

We all go through times when everything is going wrong, everything is happening, and we just don’t know what to do. Sometimes people get busy doing the wrong things. When things are going wrong, doing more of them is not going to help the situation. Bill Carmody, Tracy Hazzard, Salah Khalaf, and Joe Tarnowski discuss some great options for what to do when things go wrong or when you experience difficulty in your business. They provide some key information that you should take advantage of, so that you can minimize when things don’t go as planned. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

The process of selling a consumer goods product to a buyer hasn’t changed much in the last 100 years. You do a demonstration and hopefully, people become interested. Trying to think of new and different ways to make this process either easier, better, or more enjoyable is where AR/VR come into retail. These technologies could be used to introduce buyers to products. Jacki Morie is an expert in the field of AR and VR. As Head of Education at Upload, she is educating the next generation of people on what they could do with AR and VR. She also owns All These Worlds where they do virtual reality work for health, mindfulness, and training. Jacki talks more about the difference in virtual and augmented reality, and the different ways they can be used in business retail. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Hey Big Boxers, We are going old school on this episode and covering a very important topic, buyer emails. Specifically we are covering the 4 things every initial buyer email should have. Who you are Why you are emailing Why the buyer should give a crap Call to action If you are reaching out to buyers right now, don’t proceed without this information. Here is to your success! Tim Join our closed Facebook group On The Shelf Now – It is the best way to get the inside scoop. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Women who like to drink don’t like what happens to them the next day. When they drink beer, the feel bloated. Wine gives them headaches and cocktails make them fat with its sugar. Leah Caplanis created Social Sparkling Wine, the most health-conscious alcohol available today. This sparkling beverage has a low calorie count and 1 gram of sugar. What makes it a healthy drink is that nutrient-based ingredients are fused into it like organic hibiscus extract and organic ginger extract. Learn why Leah picked the wine industry to get her products into big box retails and how she was able to do it. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hello Big Boxers, Welcome to our first Flash Topic of 2018! We are excited to bring our Flash Topic concept back this year and we are kicking it off by posing the following questions to our panel – – What is one thing any Entrepreneur can do this year to gain an edge? – What is one thing any Entrepreneur should stop doing this year to maintain their edge? The answers from the panel will blow your mind. This is solid advice from people who really know how to help you succeed. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Great to be back. Today we are getting into some misconceptions when importing products to the US. US retail can be quite different from other markets around the world and it is important to understand these differences if you want to make a successful transition. Please feel free to add to the conversation if you have come across other notable differences. Enjoy the Podcast. Tim Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Happy New Year! This episode is dedicated to giving you a couple things to think about when planning your 2018 strategy. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Hold on to your pens and pencils, we are going back to school. Mercedes Jamie is on today’s podcast speaking directly to each of you about supplier diversity and how what makes you different, can actually help your products get on the shelf. Mercedes breaks it down into easy to understand steps and provides terrific background that will help you understand if you and your company can benefit from some of these awesome programs. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hello Big Boxers, In today’s episode we cover key questions from in the field. Below please see the questions from Big Boxers across the globe. 1. How long should my buyer product deck be? 2. What is the best way to increase my sales now? 3. Can you give me some tips for an upcoming buyer meeting I have scheduled. 4. I am trying to get a hold of a buyer and they simply won’t respond no matter what I do, should I give up? 5. How do I know if my product is ready to present to buyers? Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, In episode 117 we cover the benefits of getting up close and personal with your customers and how finding out the following can help your buyer pitch: Why are customers buying my product What type of customers are buying my product What do my customers like or dislike about my product If you need more ammunition in your pitch, don’t miss a second of this episode. Happy selling! To book your end of year consultation appointment click here Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Today’s episode is the answer to a ton of questions that relate to timeframes. You asked and we listened. We have taken all the questions submitted on this subject and condensed them into the following categories: What are reasonable product to market timeframes? What are the things that will affect these timeframes? How can I speed up the process? How can I manage my own expectations? This is a literal how to manual on product to market timeframes. We hope you enjoy it. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Flash Topic is back for a 5th round. This episode we discussed “How To Get Your Brand On The Tip Of Everyone’s Tongue”! Don’t miss this key information from some of the best minds in the business covering 5 different perspectives. As a bonus, each panelist gives key information on their favorite CRM. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Make 48 is back on the show and this time Rich Brull, Make 48 Co-Founder is downloading a portion of his epic knowledge base regarding ways to produce and evaluate a winning product. If you are in the planning or samples stages of product development, you do not want to miss this. If you have created a product and are getting ready to launch it, this episode is also for you. Take your time and listen to the entire show there is a ton of great information provided. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, In today’s episode we covered two key topics; 1. Two ways to improve your sales and 2. Under the radar stores that may be easier to get your products in. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, We are back with more Big Boxer questions answered. In this episode we cover questions pertaining to Distributors, Drop Shipping, Trade Shows, Vendor Paperwork and buyer follow up. Great questions submitted this past week, keep them coming. Happy Selling Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Time for Flash Topic #4 where the panel discusses the different ways to drive retail product sales for the start up supplier. Our normal panel was joined by Bill Carmody of Trepoint, who’s expertise added tremendous value to the discussion. Should you ever have a Topic for the Flash Topic Panel please submit via [email protected]. Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

We are back after surviving Hurricane #Irma and in pretty good shape. Thank you for all your well wishes and prayers we appreciate each and every one of you. Today we are answering some questions you will not want to miss. How do I drive Sales on products already in retail without a huge budget? What should I include with a sample I am sending a buyer? What does Dead Net Costing mean? We are tackling all of these today and more. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In today’s episode we covered the following Big Boxer questions: We are filling out vendor paperwork and in the paperwork the retailer wants us to provide our manufacture, their address and contact information. Is this normal and should we do it? We just presented our product to a retailer and now the buyer wants a lower cost than we offered. Should we give the lower cost? We also cover The Customer Experience, where it is found and how you can use it to get your products noticed with buyers. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

This past week we caught up with 12 Year Old CEO, Alina Morse pitching her amazing product, ZolliCandy, at the Candy ECRM EPPS Session here in Orlando. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Nicky Jackson is back and this time she is giving us the inside scoop on her success. From College to the acquisition of RangeMe she shares the successes and obstacles of her own entrepreneurship. Don’t miss a minute of Nicky’s story as it is filled with insight you will be able to use on your own journey. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In our 3rd Flash Topic panel discussion the group works out the best way for suppliers to get their products noticed by retail buyers. You will not want to miss the insight given by two experienced retails buyers on the panel, the information is priceless. Learn the following: 1. What is most important to buyers 2. What you can place in your subject line to gain an advantage 3. Key insights into the dos and don’ts of contacting buyers 4. and much more. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers! Jenny Erdmann is no ordinary financial planner, she specializes in working with Entrepreneurs just like you. In episode 105 we discuss with Jenny what to do with all the money you are earning or will earn shortly. The importance of having a financial plan for your money is crucial to your companies success. Jenny breaks down just what is required to reach financial freedom and set your business up for success. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Jane Mosbacher Morris is a true innovator and entrepreneur. She understands the business of retail and is already making her mark. In today’s Success Story Jane takes us through her background, business and the play book she is winning from. If you have interest in getting your product into retail this is a must listen to episode of “On The Shelf”. Enjoy and let us know what you think. Please see below to learn more about Jane and her business. Jane Mosbacher Morris is the Founder and CEO of TO THE MARKET, a socially-inspired business connecting artisan groups around the world with consumers and businesses seeking social impact product. She previously served as the Director of Humanitarian Action for the McCain Institute for International Leadership, where she managed the Institute’s anti-human trafficking program. She currently serves on the Institute’s Human Trafficking Advisory Council. Prior to joining the Institute, she worked in the U.S. Department of State’s Bureau of Counterterrorism and in the Secretary’s Office of Global Women’s Issues. Her written work has been published by platforms ranging from the National Defense University and The Houston Chronicle to Refinery 29 and the Huffington Post. Her book, Buy the Change You Want to See, will be published by Penguin RandomHouse in October of 2018. Morris is a member of VF Corporation’s Advisory Council on Responsible Sourcing. She holds a Bachelor of Science in Foreign Service from Georgetown University and a MBA from Columbia Business School. She is a term member at the Council on Foreign Relations and is married to fellow entrepreneur, Nate Morris of Kentucky. Jane’s company website – https://www.tothemarket.com Jane’s favorite project software – https://asana.com Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hello Big Boxers, In todays episode we tackled 5 Big Boxer questions relating to the following topics: What to send in the box with samples What to do if you email the wrong thing to a buyer How to handle if your buyer says no How to move forward with your idea What to include in a buyer deck Great questions, please keep them coming. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

The question answered in today’s episode was “What common pitfalls do we see vendors making?” Although we have hit on all these potential areas of concern previously, it was great to have a refresher. Thanks to Steve for the question, it was great to put a fresh spin on these common mistakes. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

What would happen if we took a Social Expert, Inc. Columnist and Podcast Guru and finally a Content Expert and we put them on a panel and gave them a topic they had no idea was coming? Magic, that’s what. In our second Flash Topic Episode Myself, Jamie Robinson, Tracy Hazzard and Joe Tarnoski tackle the Flash Topic on what is most important to a retailer; Your Product, Your Packaging or Your Pricing. The discussion was epic, the thoughts were provoking and the information was priceless. Don’t miss a minute of the discussion! Welcome back to FLASH TOPIC! Also: Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Here are the profiles our panelists: Jamie Robinson – Owner of Jamm Rob Consulting, and the “Marketer’s Marketer.” Her common-sense approach to the craft has allowed her to discover solutions and create opportunities for businesses, regardless of type, industry or size. Jamie is client lead, but customer focused. Tracey Hazzard – Tracy Hazzard, Inc. Columnist and Product Strategist for Hazz Design has co-designed and developed 250+ consumer products generating more than $1 Billion for her e-commerce and original brand-building clients. She is the co-host of WTFFF?! 3D Printing podcast and the members-only Product Launch Hazzards podcast. Joe Tarnowski: Joe Tarnowski is VP of content for ECRM, a company that helps retailers discover new products and more effectively review and plan their categories across the food, HBC, general merchandise and pharmacy segments. He heads up ECRM’s content marketing initiatives to engage current customers and drive new business, and has been in this role for just under three years. Prior to this, he had a 24-year career as an editor on various trade media brands such as Progressive Grocer, Convenience Store News, and Retail Tech. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, Episode 100 is finally here. Thank you all for making this milestone possible. You guys are the reason we do this each week and love that you all find it useful. For the occasion we have a treat for you! Nicky Jackson, CEO/Founder of RangeMe and Greg Farrar, CEO of ECRM agreed to sit down with me and discuss their business, their passions and how teaming up will mean great things for anyone wanting to get a product into retail. This conversation was truly an education. Grab a cup of coffee, a notepad and a blanket you will not want to miss a single word. Enjoy. Tim Nicky Jackson is Founder & CEO of RangeMe. The concept of RangeMe came to Nicky while developing a range of baby skincare products. Looking for ways to achieve fast distribution, she had the idea to create a single network to match sellers with buyers looking for products like theirs. Before launching RangeMe, Nicky worked as a Marketing Executive at Kellogg’s, Uncle Toby’s, Goodman Fielder, Pepsico and Jim Beam. Greg Farrar is CEO of ECRM. Prior to joining ECRM, Greg served as the CEO of Trade Only Design Library, an online product research library for interior designers and architects. From 2007 to 2010, Greg was President of Nielsen Business Media where he successfully re-positioned the company to focus on its trade show business. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Getting the attention and interest of retail buyers is not a “One Size Fits All” approach. As the market changes, so do the factors needed to keep buyer interest. Mike A from Australia wanted to know what new factors have come to the forefront recently that help to gain and keep the attention of buyers. If you have that same question rattling around in your head this episode is for you! Below are the 5 areas we see as focus areas for anyone wanting to gain the attention of retail buyers. Here are the 5 areas: Does your pricing make sense? Social presence and interaction Brand message Customer Experience Innovation Enjoy! **ALERT** Get your questions for Greg Farrar, CEO of ECRM and Nicky Jackson, Founder of newly acquired RangeMe. Both of these innovators will be in the hot seat this week with your truly answering all sorts of questions. There will be a spot for listener questions so please get them into me before Wed this week. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this episode we discuss how product choice is shaping the new customer experience. I share my thoughts on how consumers are buying, making choices and how if main stream retail does not get on board they will be left in the dust. If you are looking for some fresh perspective on how retail is changing, this is the episode for you. Enjoy! Don’t forget to send in your questions for our 100th episode now! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Today’s episode talks about increasing your customer experience by dusting off your website and using it to grow your sales. If you have been so focused on Brick & Mortar or Amazon that you have literally abandoned your website this episode is for you. Enjoy! Don’t forget to join our mailing list visit: Mailing List To Join our Facebook group click: On The Shelf Now Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Last week I read the following two articles. Both articles had great advice and information, however there were a couple key areas of each article I thought would be great to cover in the Podcast. If you have ever been stalled by Fear or Mired by Procrastination this episode will help you break free of both to attain greatness. Enjoy, and as always please let us know your thoughts via the comment section. 4 Reasons People Procrastinate and a Cure for Each One By: Doug & Polly White https://www.entrepreneur.com/article/294268 Flip the Switch on Fear-Based Thinking By: Allison Maslan https://www.entrepreneur.com/article/282970 Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

What would happen if we took a former Wal-Mart & Sam’s Club buyer, A current University of Colorado Buyer, A Product Design Expert, Inc. Columnist and Podcast Guru and finally a Content and Social Media Expert and we put them on a panel and gave them a topic they had no idea was coming? Magic, that’s what. In our first Flash Topic Episode Salah Khalaf, Cairon Moore, Tracy Hazzard and Joe Tarnoski tackle the Flash Topic on whether Trade Shows have become obsolete or do they still have relevance. The discussion was epic, the thoughts were provoking and the information was priceless. Don’t miss a minute of the discussion! Welcome to FLASH TOPIC! Also: Don’t forget to sign up on our mailing list at www.tlbconsulting.com/mailinglist.html to receive information on upcoming guests and what’s new with On The Shelf. Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Here are the profiles our panelists: Cairon Moore – After completing her MBA and moving to the US, Cairon owned and operated a successful restaurant in Central Jersey for twenty years. In order to find some work life balance she went to work for Rutgers University increasing their sales in Catering and Special Events by 1,166 %. Currently Cairon is the Associate Director for Campus Dining Services at the University of Colorado Boulder. She continues to do restaurant consulting and design work as well as Health & Life Coaching in her personal time. Tracey Hazzard – Tracy Hazzard, Inc. Columnist and Product Strategist for Hazz Design has co-designed and developed 250+ consumer products generating more than $1 Billion for her e-commerce and original brand-building clients. She is the co-host of WTFFF?! 3D Printing podcast and the members-only Product Launch Hazzards podcast. Salah Khalaf: Corporate and retail growth strategist and business development consultant Salah Khalaf has over 25 years of merchandising and operations experience in the retail and warehouse club industry. He most recently led the Supplier Diversity Department at Sam’s Club, where his business unit created solutions to meet the needs of the millions of small business owners that Sam’s Club serves. Additionally, Salah also served on the boards of several national minority organizations representing Walmart Inc. Joe Tarnowski: Joe Tarnowski is VP of content for ECRM, a company that helps retailers discover new products and more effectively review and plan their categories across the food, HBC, general merchandise and pharmacy segments. He heads up ECRM’s content marketing initiatives to engage current customers and drive new business, and has been in this role for just under three years. Prior to this, he had a 24-year career as an editor on various trade media brands such as Progressive Grocer, Convenience Store News, and Retail Tech. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

A couple days ago we had the privilege to sit down with Kevin Rizer, host of the popular podcast “Private Label Podcast”. Kevin is a successful Amazon seller, podcaster, brand developer and overall great guy. During our conversation we were able to gain some terrific insight into who Kevin is and what makes him so successful. We also learned the following pieces of advice when looking to source great products for sale on Amazon or other platforms: Ensure you product category is thriving on Amazon, but not overly competitive that you cannot complete with the big boys. Do your research, learn as much about your products as you can. Don’t pay to much on places like Alibaba. Don’t be afraid to use a sourcing agent. And more Come and go to school with us on this episode, you will be glad you did. Kevin Rizer Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hello Big Boxers, get ready to go to school. Today’s episode is a recording of a live training session I did at an ECRM event in Las Vegas. The topic of this training was How To Nail Your Follow Up After a Trade Show. Enjoy the training as if you had a live front row seat. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this episode we help you take a hard look at your business and its forward movement or lack there of. If you have a vision for where you want your business to be, if you want your business to grow and prosper don’t miss the four crucial questions covered in this show. Happy Listening. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Retail buying is done differently all over the world. Today’s podcast covers 4 misconceptions that are common to companies wanting to bring their products to the US. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

If you are looking for better Social Interaction, better engagement and better sales from your social strategy, then this is the episode for you. Don’t miss this unique analogy on how your social pages should be like a house party and how being a good host is the key to expanding your social reach. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

To Guarantee sales growth is like saying here is a map to the end of the rainbow. You will chase it forever. Instead of chasing something you can’t have, figure out the parts of your business that you have control over and become an expert at those parts. Once you can master the controllable, the guaranteed becomes irrelevant. Enjoy. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

So often we think to ourselves, “If I only knew what the buyer wanted, I would give it to them!” Well, Big Boxers, the time for wishing is over! Current Buyers Cairon Moore and Allen Hardage are holding nothing back in our recent discussion held at the Convenience ECRM Event in Las Vegas, NV. The goal of this discussion is to arm you with the most current information, directly from the people you are seeking to win over, retail buyers! From your elevator pitch, to the do’s and don’ts of approaching buyers, nothing is held back. I hope you have as much fun listening as I did recording this episode, you won’t find 2 buyers more interested in your success than Cairon and Allen. Please let us know how you liked the episode by leaving a comment. Enjoy! BTW – Allen mentioned a book during the podcast called Endless Referrals by Bob Burg, please see a link below to the book on Amazon if you are interested. Endless Referrals Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this episode we give a real life example of how to find common ground with a buyer and begin to build a relationship. If you have buyers that are not responding to you don’t miss this episode. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

If you have ever thought that inventing products would make a cool TV show, wait no longer. We sat down last week with Tom Gray, one of the people behind the awesome new TV show called Make48. In this show teams are given a category and must invent, create and produce a viable product in only 48 hours. The ups and downs of those 48 hours make for great TV. Tom is going to tell us all about it, don’t miss a word. Make48 Website – http://make48.com Tom Gray CEO Tom Gray is the senior product strategist for Make48 and Handy Camel. He joined Curt, Rich and Bob to launch Make48 from idea to concept. The Handy Camel was the proud sponsor of the inaugural Make48 held in April 2015. Tom is head of sponsorship and works with major brands worldwide to include them in all facets of Make48. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers we are Podcasting from Las Vegas this week. As a guest of ECRM we have been given access to some of the most talented people at this event and we are excited to bring their knowledge direct to you. Get ready to take notes Big Boxers, it is time to go to school again. Bill Carmody, founder of Trepoint, is back and is walking us through Tony Robins 6 Human Needs and how they related to gaining more engagement in your everyday Social Media. Don’t miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing – http://www.trepoint.com/influencer-marketing Bill’s Company – Website 225 Inc Articles – http://www.inc.com/author/bill-carmody 66 Youtube Videos – Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In episode 84 we provide 4 filters to take your product or product idea through to see if it has real potential. This is a great episode for those of you looking to bring a product to market. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Are you currently looking for or will need in the future a distributor to handle your product sales in other countries? If foreign distributors are in your strategy this episode is for you. In this episode we discuss the following 7 pitfalls of a Foreign Distributor contract and how to avoid them. Term limits Territory Pricing Protection Marketing $ Returns PLI Loose legal statements Reach out to us and let us know if you have had distributor contract issues and what they were so we can share them with other Big Boxers. Enjoy this episode! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram