Episode 93
What happened when Boconcept embraced e-commerce in the U.S.?
On the Record with Furniture Today
November 16, 202042m 40s
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Show Notes
Steen Knigge, director of U.S. marketing, a Danish contemporary furniture chain with 15 U.S. franchises, reveals the dramatic impact of the company’s addition of e-commerce to its U.S. business following the closure of stores due to COVID-19 earlier this year. Find out how this shift could impact the company’s entry into new markets in 2021 and beyond.