Episode 110
Brand plan - Where emotional engagement meets data analytics
On the Record with Furniture Today
March 22, 202141m 40s
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Show Notes
Rebecca Miller, founder of ARTful Communication, and Michael Wentworth, principal of Greybox Intel, share insights on their partnership to help companies develop stronger emotional connections between their brands and consumers using analyses of emotional engagement, trust and other key data points, coupled with a powerful brand engagement marketing campaigns.