Why Sam's Club MAP's Retail Media Strategy Is All About Experience
Omni Talk Retail · Omni Talk Retail
Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Harvey Ma, VP and GM of Retail Media at Sam's Club MAP, reveals how the company is pioneering the retail experience network (RXN) - moving beyond traditional retail media to create measurable, memorable experiences for members.
In this exclusive interview recorded live from the VusionGroup Studio at Groceryshop 2025, Harvey shares:
✅ Why Sam's Club MAP transformed from a retail media network to a retail experience network
✅ The NASCAR race car strategy that drove member acquisition in Nashville
✅ How their new app platform enables dynamic retail media experiences
✅ The role of AI and agentic technology in retail media's future
✅ Innovative measurement strategies for experiential marketing
✅ The balance between Scan and Go technology and personal cashier interactions
With 15 years in retail media, Harvey brings unparalleled insights into measurement innovation, experiential marketing, and the future of AI in retail. From interactive in-store experiences to agent-to-agent transactions, discover how Sam's Club MAP is setting new standards for member engagement.
Subscribe for more retail tech insights from industry leaders!
#RetailMedia #SamsClub #RetailInnovation #AI #GroceryShop #ExperientialMarketing #RetailTechnology
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy