Spotlight Series | Supercharging A Retail Media Network With Accelerate360 CDO Liz Roche
Omni Talk Retail · Omni Talk Retail
September 12, 202225m 17s
Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this latest episode of the Omni Talk Retail Spotlight Series, Accelerate360's Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network.
Together the three of them discuss:
- How to unlock additional advertising inventory in one's Retail Media Network
- A first-party data approach to content creation
- And why "content authority" will always win out in the long-run
Music by hooksounds.com
*Sponsored Content*
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy