Hy-Vee’s New CMO on Retail Media, Supplier Strategy & In-Store Tech | Live at FMI 2025
Omni Talk Retail · Omni Talk Retail
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Show Notes
🎙 Omni Talk Retail Live at FMI 2025: A Conversation with Hy-Vee CMO Kathryn Mazza 🎙
Join Chris Walton & Anne Mezzenga for an exclusive interview with Katherine Maza, newly appointed Chief Marketing Officer of Hy-Vee live from the Simbe Podcast Studio at FMI 2025. She shares insights on retail media, supplier partnerships, and the role of technology in grocery marketing.
⏳ Key Moments:
00:00 - Introduction: Live from FMI 2025 with Hy-Vee’s New CMO
02:30 - Kathryn's Journey from Retail Media to CMO
05:10 - Why Retail Media & Marketing Must Be Integrated
07:45 - How Hy-Vee Uses In-Store Screens & Audio to Engage Customers
10:30 - The Role of Supplier Partnerships in Grocery Success
14:00 - Retail Tech Investments: Data, AI & Store Analytics
18:15 - How In-Store Media & Digital Advertising Drive Sales
21:00 - Kathryn’s Top Priorities for 2025 & Beyond
💡 Learn how Hy-Vee is shaping the future of grocery retail—Subscribe now!
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