How Kendra Scott Is Using AI to Redefine Jewelry E-Commerce | Kamanasish “KK” Kundu at Shoptalk 2025
Omni Talk Retail · Omni Talk Retail
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Show Notes
🎧 Personalized Joy at Scale: KK Kandu of Kendra Scott | Shoptalk 2025 Live
Kamanasish Kundu (aka "KK"), SVP & Head of Digital and E-Commerce at Kendra Scott, joins Omni Talk live from the Avalara podcast studio at Shoptalk 2025 to explore the art and science of emotional commerce. From building a nimble, test-driven culture to prepping for an AI-first future of intelligent shopping agents, KK lays out the future of digital retail for a personal brand in an evolving world.
📍 Timestamps:
(0:09) Welcome and intro to KK Kandu – recently promoted at Kendra Scott
(1:00) KK’s background: from electrical engineer to e-commerce leader
(1:58) What KK’s Shoptalk session is about: personalization that spreads joy
(2:54) Redefining personalization: it’s about anticipating needs and building connection
(3:50) What makes jewelry unique in e-commerce—and why emotion matters
(4:55) Bringing in-store energy to digital through omnichannel alignment
(5:46) Test-and-learn culture: “launch and love” for every experiment
(6:52) Navigating price sensitivity and uncertainty with a proactive strategy
(8:20) Showing value through messaging and BNPL while staying nimble
(9:40) What’s next in e-commerce: AI agents, emotional touchpoints, and dual-layer websites
(11:13) Final thoughts: brands that balance intelligence and emotion will win
#shoptalk #kendrascott #retailtech
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