Season 7 · Episode 213
Greg Pulsifer on Sam's Club Approach to Digital Innovation & AI | NRF 2025
Omni Talk Retail · Omni Talk Retail
January 14, 202521m 36s
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Show Notes
In this episode, Omni Talk speaks with Greg Pulsifer, SVP of E-commerce at Sam's Club, live from the VusionGroup Podcast Studio at NRF 2025. Greg dives into Sam's Club's strategies for digital innovation, from AI-driven personalization and omnichannel optimization to its game-changing Scan and Go experience. Learn how Sam's Club uses data insights to connect online and in-club shopping and hear Greg's take on the future of retail technology.
Key Moments:
- 0:06 - Introduction to Greg Pulsifer and his role at Sam's Club.
- 0:40 - Greg's career journey in e-commerce, from the 90s to Sam's Club.
- 3:46 - Responsibilities of the Sam's Club e-commerce team.
- 5:22 - Strategy for omnichannel assortments and online-only categories.
- 7:46 - Personalization through data and AI integration in Sam’s Club.
- 10:21 - Real-time data insights and the impact on retail operations.
- 12:47 - Measuring success and optimizing digital member experiences.
- 18:42 - AI’s role in personalization, search, and marketing content.
#nrf2025 #ecommerceinnovation #retailtech
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