An Overview Of Macy's Private Brand Strategy With SVP Emily Erusha-Hilleque
Omni Talk Retail · Omni Talk Retail
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Show Notes
In this exclusive interview recorded live at Shoptalk Fall, Chris Walton and Anne Mezzenga interview Emily Erusha-Hilleque, Senior Vice President of Private Brands at Macy’s.
Key highlights include:
[1:00] Emily discusses her role in overseeing Macy’s private brands
[3:00] The seamless integration of private and national brands across digital and physical channels [4:30] Insights on new private brands On 34th, State of Day, and Mode of One
[6:10] The growing influence of digital sales and how Macy’s tailors assortments online
[7:20] Macy’s holiday collection highlights, including cashmere, beauty, and home decor
Thanks to Narvar and Microsoft for making all of Omni Talk Retail's Shoptalk Fall coverage possible. Visit Narvar at booth L45 or at Navar.com & Checkout Microsoft at aka.ms/AIAtMicrosoft
#shoptalk #retailinnovation #holidayshopping #unifiedcommerce #apparel #retailtechnology #macys #privatelabel
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy