Albertsons Media Collective’s SVP Shares Why In-Store Media Matters Now | FMI 2026

In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga sit down with Brian Monahan, SVP of Albertsons Media Collective, to discuss how retail media is evolving and why in store media is emerging as the next major growth frontier.

Brian shares his background across Walmart, Pinterest, Dentsu, and now Albertsons, and explains why retail media is far from a bubble. The conversation explores how first party data, authenticated shoppers, and trip based insights are reshaping how brands measure performance and drive growth across grocery retail.

The discussion also dives into Albertsons Media Collective approach to collective growth, the competitive realities of operating as a challenger retail media network, and why local banner equity creates differentiated value for brand partners. Brian outlines why in store media represents the third leg of the retail media stool and how connecting the shopper journey from couch to checkout will define the next phase of retail media innovation heading into 2026.

Key Topics Covered

1. How retail media is evolving beyond sponsored ads
2. Why first party data and authenticated shoppers matter
3. The role of trip based insights in driving brand growth
4. Albertsons Media Collective approach to collective growth
5. Competing as a challenger retail media network
6. Why in store media is the next major retail media unlock
7. Connecting off site, on site, and in store media touchpoints
8. Where in store media stands on the adoption curve heading into 2026

Stay tuned to Omni Talk Retail for continued coverage from FMI 2026, and be sure to visit the Simbe booth, #118, in the FMI Tech section.

#FMI2026 #Albertsons #RetailMedia #InStoreMedia #GroceryRetail #RetailTechnology #RetailLeadership #OmniTalk

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