OFI 1327: The Power Of Social Media & Social Proof | FFA SAE Edition | Madi Springer | Franklin High School FFA
Off-Farm Income · Matt Brechwald
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Show Notes
There is no question that if you make delicious cookies and cupcakes that you have the ingredients for a business. Who can deny treats like that? However, how does anyone ever find out that you have the ability to make these items and sell them? Social media is one really capable platform to make this happen.
This is exactly what took place in the formation of Madi Springer's business, Madi's Cookies & Cupcakes. Madi has been baking for years, and right around the beginning of her freshman year of high school she made some decorative cookies for her mom, and her mom promptly bragged about them on her Facebook page. this led to another mom in their small community of Franklin, Illinois to contact Madi and see if she could bake four dozen pumpkin themed cookies for the high school cross country team.
Madi agreed and made the cookies. Her first ever customer was very pleased and bragged about her on social media, and the orders started rolling in. Today, just 1.5 years later, Madi is fulfilling 3-4 orders per week and turning away customers. She is planning on becoming more efficient, improving her equipment and expanding her business to cakes as well as cookies and cupcakes.