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Show Notes
I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge.
Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n
Watch Nudgestock: https://www.youtube.com/@nudgestock
Control emails: https://im.ge/i/Control-emails.fEPKZW
Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0
Stats for the control email: https://im.ge/i/Control.fEP9YK
Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile