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Show Notes
In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them.
- Can you spot the gorilla? https://tinyurl.com/34m5vuz3
- My social proof test: https://im.ge/i/jb1rxG
- The scarcity pub: https://im.ge/i/jb1Q90
- My liking principle test: https://im.ge/i/jbS7JX
- Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
- Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce
- Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/