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Show Notes
It’s a psychological principle that helped end South African apartheid.
It reversed the Pope’s declining popularity.
It reduced university students’ binge drinking by 30%.
And can predict romantic breakups with 60% accuracy.
Today, bestselling author Will Storr reveals the surprisingly effective way to persuade (almost) anyone.
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Access the bonus episode: https://nudge.kit.com/0d88279296
Read Will’s book: https://shorturl.at/yUGRC
Visit Will’s website: https://www.thescienceofstorytelling.com/
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Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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Bruch, E. E., & Newman, M. E. J. (2019). Aspirational pursuit of mates in online dating markets. Science Advances, 5(8).
Haslam, S. A., Reicher, S. D., & Platow, M. J. (2020). The new psychology of leadership: Identity, influence, and power (2nd ed.). Routledge.
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Suedfeld, P., Bochner, S., & Matas, C. (1971). Petitioner’s attire and petition signing by peace demonstrators: A field experiment on reference group similarity. Journal of Applied Social Psychology, 1(3), 278–283.
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