The rise (and necessity) of primary research in a cookieless world with Johann Bittner
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Show Notes
In this episode, we were joined by Johann Bittner from Loyalty Research Center to discuss the roll of market research in a post-cookie world.
During the show, we discussed:
- The evolution and impact of privacy in this digital age, and how organizations are needing to change both processes from a technology, a human, and a strategic perspective.
- Life after the death of the cookie, what it’s like to operate as a marketer, as an organization when you can’t readily track who is coming to your website, ultimately, why that is a good thing too.
- We looked at what cookies are and how they were historically used.
- Johann gave us a rundown of the research and methodology LRC and Rep Data used to help organizations grapple with the shift to a cookieless operating environment, including some key findings from their research, such as AI to help put pieces of the puzzle together.
- We addressed some of the privacy concerns regarding this matter.
- Johann touched on what differentiates leaders from a technology adoption and usage perspective, in both B2B and B2C worlds.
- And, we dived into the role of primary research in this cookieless world, being able to use that research in parallel with other business data, to drive future decisions.
Enjoy the show.