Rethinking the role of social media influencers in market research with Kayte Hamilton - Kayte Hamilton
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Show Notes
In this latest episode of Now that’s Significant, a Market Research Podcast we’re joined by Kayte Hamilton, Founder of The Social Question. The Social Question is a new research agency that offers a fresh perspective on social media research, specifically their methodology, which includes partnering with Instagram influencers to act as Question Hosts with their followers.
During the show, we discussed:
- How influencers can evolve their value to organizations and are perfectly placed to become research moderators on social media.
- We looked at an engagement tool available to Influencers on Instagram
- Kayte shared how Influencers can be hired to host questions to their followers and communities.
- The differences between other social media research options compared to the service The Social Question offers.
We hope you enjoy the show.