ResTech is the new normal for insights teams with Mike Stevens from Insights Platforms
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Show Notes
In this episode of Now that's Significant, we were joined by market research and insights technologist, Mike Stevens, from Insights Platforms.
We discussed:
> The subject of ResTech, otherwise known as market research and insights technology, and how it is the new normal for insights professionals.
> ResTech is a term that has been floating around for a while now, Mike gave us a good understanding of what it is and where it sits in our daily lives.
> The challenge insights functions have in choosing either ERP/all-in-one generic software or fit-for-purpose, market research-specific technology.
> We touched on who is buying ResTech and how this compares to selecting agencies, briefly touching on the skills gaps that non-research users have.
> We dived into the buying journey and behavior for different types of market research data, which included reasons why ResTech buyers may 'fall out' of the sales process.
> Mike discussed how agencies fit into the world of ResTech, and also what the future holds in this space.
We hope you enjoy the show.