Episode 2
Reimagining the way we approach shopper research with Rebecca Brooks
February 15, 202231m 8s
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Rebecca Brooks, CEO and Founder of Alter Agents, a full-service, strategic market research consultancy reimagining research in an era of shifting decision making, joins us on the show to discuss Shopper Promiscuity, a mass shift away from loyalty as we've known it.
She spends the episode drilling into that statement, with insights into how shoppers are behaving, the importance of reviews, why researchers should be focusing on actions rather than theoreticals, and also why the typical decision-making funnel no longer holds.