Episode 37
Knowing your place: Cultural nuance in international survey design with Nancy Hernon
October 17, 202234m 14s
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Show Notes
On this episode of Now that’s significant, a Market Research Podcast, we were joined by Nancy Hernon, CEO and Co-founder of G3 Translate, a translation agency dedicated to cultural relevancy and inclusion giving a voice to the consumer in a time where linguistic and cultural norms are ever-changing.
We discussed how one size doesn't fit all in market research, and the critical role of international survey design in today's insights world.
We covered:
- Culturally relevant survey design.
- Knowing and understanding your respondents and how they want to be spoken to.
- Dos and Don'ts of survey design for international surveys.
- Ensuring the survey design itself works for all markets, not only linguistically but technically.
- Examples of what can happen when international survey design isn't used.
- The future of translation in market research and the role of AI.
Enjoy the show