Episode 6
Applying agile neuroscience for better audience understanding with Laura Beavin-Yates
Now that's Significant · Michael Howard
March 13, 202236m 15s
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Show Notes
Laura Beavin-Yates discusses Agile neuroscience and its vital role moving forward in the insights space, including its multiplying effect when used in conjunction with traditional methodologies.
We cover the role of academia in the commercial sphere, as we saw with the likes of Immersion.
We touch on the kinds of insights that have been uncovered using neuroscience
And finally, we look into the crystal ball to see what the future may hold for neuromarketing.
Enjoy the show.