Ernst Rustenhoven - Why going faster isn't always better | Start up advice
Ernst Rustenhoven is a venture capitalist working at Slingshot Ventures. Slingshot Ventures is a Dutch venture capital fund solely backed by successful entrepreneurs. Ernst is also a Board Observer at Eatch and Wundermart and a Board Member at Check and Toothfairy. 🕒 Time stamps - 00:00 - An intro to Ernst Rustenhoven and his career. 02:03 - Ernsts thoughts on the Dutch ecosystem and opportunities. 08:03 - Why Ernst moved from an operator to an investor 13:54 - Why does "consumer" excite Ernst? 16:57 - Why "going faster" isn't always better for start-ups. 20:32 - Why growing your team might not be the best strategy 22:41 - How does Ernst think consumer brands should think about marketing? 26:06 - What specific complexities do consumer brands have that founders need to think about? 29:09 - What specifics should start-up consumer brands always keep in mind? 32:53 - How is the venture capital landscape shifting? 36:14 - Where can you find Ernst online? 🔗 Ernst Rustenhoven's links - LinkedIn - https://www.linkedin.com/in/ernstrustenhoven/ Web - https://www.slingshot.ventures/
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Show Notes
Ernst Rustenhoven is a venture capitalist working at Slingshot Ventures. Slingshot Ventures is a Dutch venture capital fund solely backed by successful entrepreneurs. Ernst is also a Board Observer at Eatch and Wundermart and a Board Member at Check and Toothfairy.
🕒 Time stamps -
00:00 - An intro to Ernst Rustenhoven and his career.
02:03 - Ernsts thoughts on the Dutch ecosystem and opportunities.
08:03 - Why Ernst moved from an operator to an investor
13:54 - Why does "consumer" excite Ernst?
16:57 - Why "going faster" isn't always better for start-ups.
20:32 - Why growing your team might not be the best strategy
22:41 - How does Ernst think consumer brands should think about marketing?
26:06 - What specific complexities do consumer brands have that founders need to think about?
29:09 - What specifics should start-up consumer brands always keep in mind?
32:53 - How is the venture capital landscape shifting?
36:14 - Where can you find Ernst online?
🔗 Ernst Rustenhoven's links -
LinkedIn - https://www.linkedin.com/in/ernstrustenhoven/
Web - https://www.slingshot.ventures/
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