A Growing Business
Northern Illinois University Present--The Gateway · Dr. Amin Vahedian, Dr. Biagio Palese + Russell Devereaux
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Show Notes
For this episode, a growing business, The Gateway is happy to welcome Zack Goodson, co-owner, and founder of Shwifty Hemp Company. Zack is
a bit of a business anomaly since he doesn’t come from the traditional entrepreneurial cloth. Originally, got his start in Tobacco Harm Reduction efforts via E-Cigarettes, when he became fixated on upstart industries and the cultures they spawn. Through a series of fortuitous events, Zack became involved in both political advocacy as well as public communication via social media garnering a large internet following.
The agency afforded by social media helped spawn his involvement in the founding of Shwifty Hemp Co, an alternative cannabinoids company which caters to the underserved consumers in cannabis-prohibited markets.